"Our difference is that we communicate on multiple channels in real time," André Lejeune, CEO Selligent

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Reaching the right audience with the right content at the right time. This is one of the main desires of any company that wants to gain the attention and engagement of its consumers. And these are also the pillars on which Selligent works when optimizing its clients' campaigns.

Through a unique, integrated solution based on a unified consumer profile, contextual personalization, or behavioral-based retargeting, Selligent knows first-hand the key to success in relationship marketing.

André Lejeune , CEO and Co-founder of Selligent, spoke to us in an interview about the origins of the company, its value proposition, objectives and keys to success in the increasingly complicated world of online marketing.

1. What are Selligent's results for the year 2016?

The group's total turnover is around 80 new zealand phone data million euros. In the specific case of Spain, we are at around 4 million euros and with the new clients we have acquired this year, we hope to increase our results to 5 million euros next year.

We have a staff of 25 people here and this country represents 5% of the company's total business. Overall, the Selligent Group has more than 400 employees and around 700 clients.

2. How was Selligent born and what was the idea that gave rise to it?

I was still in college and already knew I wanted to start my own business. Suddenly I realized that I couldn't find a tool that would allow me to track everything I needed from a company before turning it into a customer. So the idea for Selligent centered on CRM (Customer Relationship Management).