Perhaps, says this expert, the most basic concept in the whole range of actions linked to SEO is On-Page SEO , which refers to the practice of optimizing individual elements of a web page, from the content to the meta title and description. Continuing with the example, let's suppose that, in addition to selling coffee, you also offer barista courses.
“On your course page, the title could be ‘Barista Course: Become an Expert.’ This should be clear, concise, and contain a relevant keyword (‘Barista Course.’) Also, make sure your images have descriptive tags and your page URLs are short and meaningful.”
Building quality links ( link building )
According to Ruiz, inbound links from other relevant websites can improve your domain authority and your search engine rankings. “To get natural and quality links, there are millions of options, but portugal phone data the most basic would be to collaborate with a popular coffee blogger to write a review of your products or offer an interview about your roasting techniques. These inbound links will show search engines that your site is trustworthy and relevant in the coffee industry.”
Mobile optimization
Mobile phones cannot be forgotten in this story, as they are the device we use most on a daily basis. Therefore, “we have to think of the website for this type of device, as there is a growing number of searches made from mobile phones. Having a mobile-friendly website is no longer a priority, but mandatory. In addition, it is important that your website is fast, as mobile devices, although they have fast connections, do not reach the speeds of the optical fibres that we may have at home or in the office.”