Although marketplaces have become the largest distribution and sales channels, both nationally and internationally, there is a trend towards selling directly to the consumer, especially in companies that focus on a specific niche. The advantages: “by skipping the middlemen, you gain market share, you have access to data that was previously out of their reach, and you gain speed or time to market ,” explains Mario Fontán , CMO of BigBuy https://www.bigbuy.eu/.
This presents some challenges, due to the need for logistics, an adapted management system... A good option would be to use wholesale platforms , such as BigBuy, which specialises in supplying products, logistics and technology to customers who sell through the online channel.
Emerging technologies such as artificial sweden phone data intelligence and big data play an important role in personalising the increasingly demanding user experience. According to the consulting firm Gartner, 60% of e-commerce sites are already using these technologies to improve the shopping experience.
This trend is seen in all aspects of the business: “E-shops are increasingly working on a more personalized product, tailored to a specific audience. Gone are the days of online bazaars that had everything. Customers are looking for a product to be sold with a dose of personalization and a high level of knowledge,” says Armando Salvador.
Attracting and keeping customers satisfied is the long-distance race for all e-commerce in a world - the online one - where competition is fierce. That's why automation and customer service applications, such as cart recovery or chatbots, will be very useful. The latter, in addition to supporting direct customer service, also allow you to program tailored to the customer profile, automate actions such as sending emails or saving information in your CRM.
Today's chatbots are accessible to all businesses and don't require any technical knowledge. Just make sure it can be integrated with your platform and other tools you'll need.