Before you start your lead nurturing campaign, it's crucial to understand what stage of the buying process your leads are in. This will help you personalize your messages and strategies .
Segment your recipients
Divide your subscribers into groups based on relevant criteria , such as demographics, survey results, email engagement, position in the funnel, website behavior, and purchase history.
Automatic lead nurturing
Automate your lead nurturing campaigns by scheduling iceland number data email sends at specific times or in response to triggers. This will provide you with valuable data to improve your strategies.
Drip email campaigns
Drip campaigns are automated email series that are sent at specific times or in response to subscriber actions. This includes welcome emails, product promotions, abandoned cart recovery, and cross-sell emails.
Define customer journeys using triggers
Create personalized email journeys for your leads using triggers based on customer actions such as subscriptions, specific dates, website actions, and completion of an email series.