This campaign drives performance based on specified conversion goals. It drives more conversions and value with real-time optimization across channels using smart bidding, as discussed in the previous topic.
The Performance Max campaign combines Google's automation technologies in aspects such as:
bids;
budget optimization;
target audiences;
creative;
assignment.
Finally, it considers your advertising objective albania phone number resource (e.g. based on CPA or ROAS ) and the creative assets, audience metrics , and optional data feeds provided.
What are your advantages of these campaigns?
We’ve already seen what Performance Max campaigns are all about and how they work, but what are their benefits? Check them out below!
Leverage and improve Google's intelligence
With Performance Max campaigns, Google's AI works more actively than in other campaigns, did you know?
This way, this campaign can act on all fronts to find new customers for your business with just one campaign.
Another detail is that the campaign acts like responsive ads, where Google tests variations of the features and displays the version with the best performance.
Saves time
Since this campaign uses high-level automation, time can be saved on management. Thus, professionals have more time to focus on new strategies for the company.
Use video product feed
With Performance Max campaigns, you can unlock all ad inventory in a product feed campaign.
You can turn your video ads into a digital showcase to promote products on YouTube, for example.