I didn't understand the whole so-called Fun with theory campaign, I wrote in August 2011. I was scorned. That viral was really cool. It had received a lot of attention and reached millions of people, and had even won advertising awards: how dare I 'criticize' that fun campaign. Someone wrote that I should understand that 'with social media and viral campaigns you sometimes compromise a bit in terms of branding and messaging. The consumer has also changed a lot, wants to be entertained online and finds out for themselves which brand is good or bad.'
Fruit ladderwhat piano steps had to do with Volkswagen and what made the campaign so typically Volkswagen. The fruit brand Dole did that a while later. At the Montgomery metro entrance in Etterbeek in Brussels, it created a 1-on-1 copy . It was as if you could hear the echo of Volkswagen's piano lovers in Dole spokesman Jean-Roch Boquet: ' azerbaijan mobile phone number list When people have the choice between the stairs and the escalator, the majority of people will choose the escalator. But what if stairs offer a more pleasant experience than the escalator, will we see a shift in the number of users.'
Piano stairs. Anyone can be the sender. Whether you sell passengers in cans or fruit in cans
Piano stairs. Anyone can be the sender. Whether you sell passengers in cans or fruit in cans
Whether you sell German cars or canned fruit: apparently, such a nice piano staircase can be of any brand. And yes, the staircase was also given a dozen replicas. Just as many virals have just as many possible senders, says Ezgi Akpinar of the Rotterdam School of Management of the Erasmus University. In ' Consumer Information Sharing. Understanding Psychological Drivers of Social Transmission ', she investigated why people share content, and how you can increase word of mouth. With a sidelong glance at the Global Ads Chart , the hit list of frequently shared online advertisements by Mashable. "In only 35% of popular virals, the brand is an integral part of it. Many people who view and forward a viral do not know who the sender is, let alone what the underlying brand message is."