The anchor of a brand (image) is the logo and the visual identity – the design that establishes the brand and makes it recognizable. Or does identity encompass more these days? This article is about communicating your brand online. What do you need to comply with, what do you need to take into account and where is it going?
The transition from offline and broadcast to online has strong consequences for the use of brands, and the relationship between brand and audience. The content of a brand used to be pure brand positioning focused on design and image. Now it is about an approach in which the way in which a brand interacts with the audience is also important. The technical possibilities are endless, but what should you do as a brand with all that interactivity? When do you use what and why? What requirements do you have to meet as a brand in this day and age to communicate successfully?
In this article, I will start by discussing some of the characteristics that successful brands (regardless of content, message and target audience) share.
1. Recognition
Recognizability is often in the simplicity, in relation to the other points below benin mobile phone number list Showing an idea to the core in an original, often typographic way. As soon as a logo is recognizable from the corner of the eye, and is related to the product or service, the recognizability is guaranteed.
2. Content relationship
The relationship with the content of the product, game or television program strengthens the recognizability. This can be abstract and conceptual, but a content leitmotiv can lead to a design language that consciously or unconsciously refers to the 'brand'. By brand I do not necessarily mean commercial brands. A television program can be a brand, a game too, even if it has no commercial objectives. If the goal is to sell a product or service, a concept is devised around this that profiles the brand image , often with humor or the 'wow' factor. Then it is shared more often.
Adidas Nitrocharge your game is a successful and award-winning site that starts from the product and the sport (and is very pure and direct in that respect) and builds an interactive and multimedia brand experience around it.
3. Authenticity
Many logos and house styles can be placed well in time: popular graphic styles follow each other quickly. For example, the 'aqua' look of Apple was very popular and there are many logos with bubbles and gradients and glows. Now even Apple has said goodbye to that look, following Windows 8, which strives for a flat and more modern graphic style. Now that is 'in' again.