Email marketing is a popular lead generation method

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The industry with the highest conversion rate is professional services, including accounting, law, and marketing with a conversion rate of . BB e-commerce and BC are the industries with the lowest conversion rates. (Source: Ruler Analytics) lead generation statistics industry Email marketing lead generation that aims to attract and convert potential customers. As we mentioned, of marketers say email marketing campaigns are their most successful lead generation tactic. Let’s dive into some more statistics on email marketing for lead generation. The ROI for email marketing is : For every $ spent by email marketers, they receive $ in return (or ,).

The retail, e-commerce, and consumer germany telemarketing list goods industries have the highest return on investment for email marketing at : (Source: Litmus) lead generation statistics email ROI Around a quarter of marketing emails are opened As of , the average email marketing open rate is , while the average email newsletter open rate was in When breaking open rates down by email type, welcome emails have the highest response rate with an average of , followed by RSS emails at . lead generation statistics open rates of shoppers say they open marketing emails from retailers a few times a week, while say they open them daily.

Six in ten shoppers make purchases at least once a month after reading a marketing email One survey found that of shoppers make purchases monthly after reading a brand’s marketing email. said they make weekly purchases after reading marketing emails, and said they never make purchases because of a marketing email. (Source: Digital Commerce ) email marketing course for seos Content marketing lead generation Content marketing is a key part of lead generation for most businesses, especially when it comes to generating awareness in the early stages of the sales funnel. Creating content like blog posts, videos, podcasts, and other media helps brands reach new audiences and potential customers.