To have compliant data countries are increasingly implementing regulations regarding b2b data compliance . It is essential that your business stays in line with these policies to avoid serious penalties and fines. By using a compliant data provider like cognism, you can have peace of mind knowing that the b2b data you use was obtained and processed legally. Compliant , up-to-date and enriched data . Learn more to increase your connection and conversion rates professionals regularly change their email addresses, phone numbers and job titles.
Your crm and other sales management band data software must always take these changes into account. Otherwise, the bounce rates of your email campaigns will increase and the number of bad numbers on your cold calls will annoy your sales development managers. By constantly enriching your b2b data, you ensure that your contacts' contact details are up to date. And this allows your sales teams to increase their conversion and connection rates. What are the practical applications of data enrichment? Manual data enrichment is a continuous and tedious job.
Most b2b companies automate the data enrichment process using software. Below we list some of the benefits of this method. Segment and organize your data automated crm data enrichment allows you to segment and organize your customer data into groups, improving your ability to create personalized lead generation campaigns . For example, in an email marketing campaign, you can divide your prospects into two groups - e.G., vps of marketing and senior executives - since you have each contact's job title.