The customer doesn’t get a downloadable product or a hard copy. They’re not buying your software service either. They invest in your solution because it can help them achieve their goals or objectives faster, better, and at a fair cost.
A SaaS Content Marketing Agency Approaches the Content Process from Different Ways to the Best Service Delivery
The same principles apply, but you’re looking for long-term investment. For this, service delivery is just as important as the solution itself. The content agency markets your brand and promise of service delivery.
With software marketing, the client still australia whatsapp number database receives a returnable product, and the focus is less on brand credibility than the product.
Also, most clients are in the B2B sector, meaning your marketing approach must make provision for a longer buyer’s journey. Instead of one or two decision-makers, you deal with the chief buyer, the CEO, the accounting officer, persons promoting your solution to their managers, and a buying committee.
To pinpoint the buyer persona becomes a bit more tricky than with the average B2B and B2C marketing approaches.