Having knowledge about the overall performance of the organization makes all the difference in the business management process. For example, if you are a marketing manager , you must be aware of the sales department's results to know what its sales needs are, how the market is accepting its products/services, and thus outline new communication strategies with the aim of boosting results.
Likewise, it is also important to have an understanding of the company's financial health, especially when planning budgets. Integration with HR is also essential, since when hiring a new professional or firing someone from the team, support from the Human Capital area is essential. Understanding the organization of the company as a whole is essential.
A company's strategic planning must be developed with synergy venezuela whatsapp data between areas in mind. And for this to happen, it is important to use management tools to support the execution of the proposed plan.
The most efficient and current methodologies for creating and evaluating this business synergy are the BUSINESS MODEL and STRATEGIC MAPS.
Business model
A business model is how a company is organized internally and with external stakeholders to generate value for its customers and be financially recognized by them. It is as old as the first business venture. Osterwalder and Pigneur's Business Model Canvas is a way of applying Design Thinking techniques to focus on understanding the needs of customers (current or future) and structuring the main elements that generate value and are recognized as such by these customers, which is called Value Proposition: which customer needs do we meet? Which of their problems do we solve with our products and services? Like all design thinking tools, its development cycle involves the stages of Inspiration, Ideation and Implementation, in an interactive and incremental way, to reduce the risks of developing new business configurations or value propositions through the development of systematic knowledge about customer needs and their incorporation into prototypes that are increasingly more aligned with these needs. It is a problem-solving approach to addressing customer needs.
It involves defining which customer segments we wish to serve, what the value proposition is for each of these segments, how the company relates to them, how internal and partner resources and activities are organized to build and deliver this value proposition, and the cost and revenue dynamics that support it. It presupposes understanding the customer's needs before proposing solutions. It is also a systematized innovation process that seeks to optimize a solution before taking larger steps such as investing in a new solution or process.
Some attitudes that contribute to the application of Design Thinking:
Empathy: Recognizing that there are multiple perspectives on how to see the world (e.g., the different users of a product or service and how and for what they use it, the employees who execute or sell it and how this is done) can be a source of inspiration for innovation, for imagining latent needs or current unmet needs.
Optimism: Believing that it is always possible to do something better than it is done today. And not being afraid to try new paths in search of this better solution.
Multidisciplinarity: Working collaboratively to incorporate the different worldviews and skills of people who are participating in the process, because in a complex world it is very difficult for a single design thinker to be able to build just one innovative solution, and it is very difficult to incorporate the vision of others directly, due to the different values, beliefs, and individual experiences involved. This is one of the reasons why the innovation process is enhanced by the use of canvas and design thinking: relevant visions of actors external to the decision-making process and that often go unnoticed by managers have the opportunity to be incorporated (employees from different functions and hierarchies, customers, employees, and other stakeholders ).
Another very important application of the business model canvas is communication. Part of the challenge of implementing a good strategy is communicating it to the company's stakeholders, such as managers and employees, business partners and other stakeholders. The canvas, being a simple and visual model, enhances the ability to communicate how the company is structured to generate value for its customers and receive compensation from them.