If you have an NGO, you know how important it is to have several channels to raise funds, right? And in the current scenario, knowing how to receive donations online makes all the difference, since on the internet it is possible to communicate with people from anywhere in the world , regardless of distance!
I believe you already know this, right? But is your NGO using the right tools to have an efficient channel with your audience? Ok, and if you don't have any online presence, maybe it's time to bet on this strategy...
In this article, you will learn all the steps on how to create an direct moving leads email list efficient strategy to give voice to your social cause! Let's go!
1- If you don't have a website yet, now is the time!
Did you know that around 134 million Brazilians have access to the internet , according to the TIC Domicílios 2019 survey ? This is a great indicator that being in the digital environment is no longer a differential, but something essential!
Regardless of the social cause that your NGO defends, having a website will become the main way to be seen online . What does this mean? That the organization's identity will be all in one channel, with multiple areas of action to generate identification with the public, in order to become donors or even volunteers.
Here, it is worth having a team specialized in the subject to avoid any errors, but basically, the steps come down to personalizing the organization's identity , purchasing a domain , developing the website and creating content .
2- Create relevant content
Ok, the next step is to understand how your NGO will communicate with the public , that is, we already have its identity, now is the time to get down to work and generate quality materials that truly meet a need and are faithful to the central purpose .
You already know what features you want and the visual identity has already been defined. Now, it's time to think about what type of content you will produce. Investing in blog articles is a safe choice that can bring a lot of organic traffic to your site . In addition, explore resources with images and videos to optimize your strategy.