But it's good to keep in mind that targeted emails

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And the best way to visualize it is through numbers: For example, the media and entertainment industry recorded an average open rate of 28.72%. Notably, this is the highest, while the lowest was 13.9% in the retail sector. This shows that the media and entertainment industry maintains an above-average opening rate across different platforms. This could be an indication that users only open and read emails that are of interest to them. So it's very likely that emails that have that touch of entertainment can be key to campaign performance. 6.- Opening rate of cold emails vs. automated emails Email marketing statistics 2021 Among the Email Marketing statistics for 2021, you should know the opening rate of cold emails as opposed to automated emails . So that you can make a decision for your strategy based on real data.


Oddly enough, if done right, cold outreach crypto investors email database emails have a higher open rate than opt-in marketing emails. According to Outreach , the benchmark rate is 27%, which is almost 10% higher than the lowest average of automated email marketing providers.have a lot of potential. However, for them to be really effective, they must comply with local rules and regulations regarding unsolicited emails. Otherwise, you can be sure that the recipient will mark you as spam , affecting your particular opening rate. 7.- Click rates by sector click-through rates You need to know each area in depth, especially the one where your business operates. To do this, it is essential that you study the click rates by sector. This will give you a better understanding of your niche. Once again, media outlets lead the way with the highest average click-through rate, between 4.