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Keep in mind that not all users want to buy, but you can convince them to do so. It is recommended that you do not ask for too much information on subscription forms; name and email are sufficient. they will receive valuable content and exclusive offers. In other cases, you can work with personalized forms that are longer, but without turning them into an interrogation. 2.- List segmentation Once you have defined the forms you will use to capture potential clients, the next step is to classify the information collected. This will also depend on the data you have requested, but you can segment by country, age, interests or preferences, product or service, as well as by objective, branch or area, among others. By creating this list, you will have a better definition of the data you have and you will be able to use it to obtain match points.


Keep in mind that these lists can be edited and sports gambling email list updated based on the behavior of the email marketing process flow . The users you have registered can be classified as active or inactive, for example. This segmentation gives you the possibility of sending the email to the people who might really be interested. In addition, it allows you to send a much more personalized offer according to the needs of each one. 3.- Develop the shipping flow Shipping flow Another aspect that you should configure when structuring your Email Marketing funnel is the sending flow . It allows you to know the possible steps that each user must take. There are many tools with automated options that perform a specific action when developing the flow. For this reason, it is essential that before carrying out the full execution, you have your strategy well planned beforehand.