They influence the customer's purchasing decision . Both criteria need to be treated carefully in your planning. Here, you can offer delivery by carriers, motorcycle couriers , your own cars and by post. The latter offers express delivery, with Sedex, and economy delivery at a more affordable price.
The shipping cost also depends on the service chosen. The Post Office, which is the most common format, charges by weight or cubic weight. Companies can also form partnerships international mailing list to make shipping a little cheaper.
With shipping companies, the process is usually similar. However, the details depend on your contract. It is important to have a tracking code to make it easier for the customer to follow the delivery process.
Offer of payment methods
There are different options to consider. Here are the main ones:
Bank slip
There is integration with partner banks. Payment can be made at any branch or lottery outlet. Payment confirmation usually takes longer, due to bank clearance time. It usually takes 1 business day .
The rates, however, are more attractive than those charged on credit cards. In addition, there is usually a discount for paying in cash. The disadvantage is that it is not possible to pay in installments.
credit card
It is ensured by the integration between the administrators and the virtual store. The benefits are the immediate release of the purchase and the installment payments with and without interest .
Bank deposit
It requires the company to provide data to customers so that they can make the transfer to their checking account. It requires more trust from the customer. From the retailer, it requires manual confirmation of payment . Therefore, it is less commonly used.
Payment intermediaries
They connect e-commerce to the bank. Two examples are PayPal and PagSeguro. The disadvantage is the interest-free installment fees. On the other hand, it brings reliability to some customers.
Choosing the layout
It works as an extension of the brand and reinforces the company's visual identity. It must consider the target audience and be responsive. After all, 76% of consumers use mobile devices to buy or make payments online. In addition:
R$503 is the average mobile online spending;
60% of m-consumers buy or pay for something via mobile device at least once a week;
44% of online sales occur via tablets and smartphones .
By opting for responsiveness, you provide a better experience for your customers . This means they are more likely to buy from your online store again.