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Addictive patterns are the order of the day on online platforms

Posted: Sun Dec 22, 2024 3:51 am
by samiaseo222
The AEPD report identifies 30 different types of persuasive strategies on online platforms . Among this broad catalogue of addictive patterns, techniques such as infinite scrolling, periodic rewards (which penalize the user when he or she does not log in at a specific time), gridding or unnecessary user exposure with the ultimate goal of obtaining points or rewards, and endowment or endowment that forces the user to invest time in a platform with the ultimate goal of giving shine and splendor to his or her own reputation stand out.

Other patterns of an addictive nature, and directly phone code philippines related to so-called social engineering, are the omnipresent “likes ,” which spur social pressure and comparison, and activity notifications (“You haven’t posted in a long time,” for example).

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Since many of the major online platforms are financed by advertising, it is absolutely essential for these platforms that users spend a lot of time there , the AEPD report claims. In fact, “the economic benefits of providers depend, to a large extent, on the amount of time that users spend using their products and the amount of personal data collected,” the study states. “That is why some internet providers try to keep users on the platform, application or service for as long as possible, and influence or manipulate their behaviour,” the AEPD claims.

"Addictive patterns keep the user's attention, even modifying their will or behavior through actions specially designed for this purpose ," warns Mar España. "We are creating addicts among the people we love the most, which are our children," she adds.