Why are marketers so excited about Facebook Live?

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The Benefits of Facebook Live
Well, for one, Facebook has the largest audience of any social media platform, welcoming over 3 billion active users. This makes the potential reach of Facebook Live immense.

In addition, Facebook is really prioritizing video on the platform, which means Facebook Live is more likely to be served in the newsfeed and in front of your audience than other static mediums.

This means increased brand awareness and visibility.

Live streaming is also just a fun, memorable way italy whatsapp number database to communicate your brand stories and build authentic relationships with fans and followers.

Marketers can go live on Facebook to make company announcements, host interviews, field questions, run demonstrations or tutorials, expand the reach of in-person events (like HubSpot did below), and, overall, engage audiences in a more personal, human way.


Plus, it’s all free of cost.

While a fairly simple concept, Facebook Live has a lot of little nuances marketers need to learn to get the most out of the platform.

This guide will help you learn the best tricks for making a difference in how many people see your live broadcast, how they engage with it, and how it performs.