Recommending 'what you will buy' is more important than 'what you are looking for.'" Kelly Liao, co-founder of Entrepreneur Brothers, explained in one sentence the key to the success of its brand "Lifestyle Market". Since 2013, the official LINE account of Life Market has accumulated more than 90 million friends. Life Market uses 7 official accounts for focus marketing with different functions, while satisfying the shopping needs of different consumer groups such as those who are audio-visual control, those who pay attention to CP value, and those who love sports. According to demand, each time a message is sent, an average of 12 to 22 products are promoted, and can effectively convert sales. Over the years, Life Market has adopted the innovative policy of "Smart Combination of AI and API - LINE Personalized Marketing" and has brought many outstanding achievements and awards.
Liao Jiaxin believes that "having data is to own gold." Life Market sees it from LINE The direction of consumer attention──The orientation of the e-commerce industry is that "crowds are money flows." After algeria phone number data attracting crowds, how to efficiently convert them into actual orders? The Life Market demonstrates the successful results of using the right tools. In 2018, Lifestyle Market, which has deep cooperation with LINE, formally established a Data Team to deepen API connection applications. The team includes talents in data scientists, data engineers, product PMs and marketing, etc. They have introduced "API" tagged focus marketing. , bid farewell to the "indiscriminate bulk" marketing method, and use cross-department cooperation to accurately utilize data to make the CRM system more complete.
Last year, just one air fryer sold for tens of millions of dollars in a single week. In addition to the good product and eye-catching copywriting and pictures, it was also LINE's strong customer gathering power that allowed the sales to explode in a short period of time. From personalization to Ultra-fluency from content to sales brings its leadership position. and e-commerce brand among LINE Family Club - The Best Brand in 2020. In the next step, the lifestyle market will still use data to drive decisions and implement "Life on LINE" to customize and understand consumers' hearts. 941d80c0463751dc5a1ce64bf7840cec.