Value you can add to an organization?
Posted: Sun Dec 22, 2024 4:00 am
Play with AI and bots and increase your value
Many people are afraid that their job will disappear because of AI or bots. If a bot can write texts, why do you still need a copywriter? And what about the secretary, for example? If you are smart, you will see it as an opportunity. By learning to use the tools, integrating them into your daily work and connecting them with each other. You create your own digital team, as it were, and you manage it. Imagine how productive you become and how much
In addition, AI helps us to understand topics better. To understand customers better. It goes beyond staring at a dashboard and beyond demographics and geographic characteristics. It brings us closer to the core. It gives us insight into the vision, beliefs, interests, personality and motivation of the customer. So we know faster and better which decisions to make. We can create specific content because we know who we are writing for, what to write about, how to write about it and when. That's where the magic happens.
The product is the story
Markus Wörner from Einhorn condoms us phone number list was my hero of the day. He tells how you can increase traffic without paying for it: by letting the product tell the story. They figured that people don't like buying condoms, but they do like chips. So why not put condoms in a chip package? Or condoms in a dinosaur head, complete with a certificate for coolness , stickers of vaginas and other fun things that people like to share. Like their statement that you can get twenty-one orgasms with seven condoms (1 for the man and 2 for the woman), for which they even got sued.
CMFF 2018 Markus Einhorn
Photo by Markus Wörner
Wörner was inspired by this and cleverly countered criticism by going out on the streets and asking for attention for the 'right of women to two orgasms'. Making these kinds of statements is a clever way to build and get their involved community on board. And it earns them quite a bit of media.
https://www.youtube.com/watch?v=dcIIJH7AXhc&t=3s
It also helps that their look and feel and tone of voice are nice and bold. And that they invest 50% of their profits in these kinds of social projects. For example, they asked the community to take good care of their condoms on the shelves in the supermarket. The result: people posting pictures of themselves neatly pulling the shelf. People enjoy it, the content spreads itself and it is also authentic.
Many people are afraid that their job will disappear because of AI or bots. If a bot can write texts, why do you still need a copywriter? And what about the secretary, for example? If you are smart, you will see it as an opportunity. By learning to use the tools, integrating them into your daily work and connecting them with each other. You create your own digital team, as it were, and you manage it. Imagine how productive you become and how much
In addition, AI helps us to understand topics better. To understand customers better. It goes beyond staring at a dashboard and beyond demographics and geographic characteristics. It brings us closer to the core. It gives us insight into the vision, beliefs, interests, personality and motivation of the customer. So we know faster and better which decisions to make. We can create specific content because we know who we are writing for, what to write about, how to write about it and when. That's where the magic happens.
The product is the story
Markus Wörner from Einhorn condoms us phone number list was my hero of the day. He tells how you can increase traffic without paying for it: by letting the product tell the story. They figured that people don't like buying condoms, but they do like chips. So why not put condoms in a chip package? Or condoms in a dinosaur head, complete with a certificate for coolness , stickers of vaginas and other fun things that people like to share. Like their statement that you can get twenty-one orgasms with seven condoms (1 for the man and 2 for the woman), for which they even got sued.
CMFF 2018 Markus Einhorn
Photo by Markus Wörner
Wörner was inspired by this and cleverly countered criticism by going out on the streets and asking for attention for the 'right of women to two orgasms'. Making these kinds of statements is a clever way to build and get their involved community on board. And it earns them quite a bit of media.
https://www.youtube.com/watch?v=dcIIJH7AXhc&t=3s
It also helps that their look and feel and tone of voice are nice and bold. And that they invest 50% of their profits in these kinds of social projects. For example, they asked the community to take good care of their condoms on the shelves in the supermarket. The result: people posting pictures of themselves neatly pulling the shelf. People enjoy it, the content spreads itself and it is also authentic.