Triggered email campaigns are closely related to other digital marketing concepts:
Posted: Mon Jan 20, 2025 9:41 am
Increase sales. Recommendations based on past purchases. For example, “You may also like” with a selection of products.
Increase loyalty. Congratulations on holidays, bonuses for activity or participation in loyalty programs.
Reduce Churn. If a customer wants to cancel a service, trigger emails offer favorable conditions to retain them.
Case in point: Netflix uses triggered messages to remind users about upcoming series or to suggest new ones based on their viewing.
Relationship with other terms
CRM: Without customer data management, it is uruguay consumer mobile number list impossible to set up triggers.
Marketing automation: Platforms such as HubSpot or ActiveCampaign are used.
Personalization. Based on segmentation and preference analysis.
Sales funnel. Trigger letters accompany the client at all stages: from interest to purchase and subsequent interaction.
Criticism and expert opinions
Some experts note that incorrectly configured trigger emails can irritate customers. For example, too frequent cart reminders or inappropriate recommendations.
Increase loyalty. Congratulations on holidays, bonuses for activity or participation in loyalty programs.
Reduce Churn. If a customer wants to cancel a service, trigger emails offer favorable conditions to retain them.
Case in point: Netflix uses triggered messages to remind users about upcoming series or to suggest new ones based on their viewing.
Relationship with other terms
CRM: Without customer data management, it is uruguay consumer mobile number list impossible to set up triggers.
Marketing automation: Platforms such as HubSpot or ActiveCampaign are used.
Personalization. Based on segmentation and preference analysis.
Sales funnel. Trigger letters accompany the client at all stages: from interest to purchase and subsequent interaction.
Criticism and expert opinions
Some experts note that incorrectly configured trigger emails can irritate customers. For example, too frequent cart reminders or inappropriate recommendations.