White paper, e-book and infographic
Posted: Mon Jan 20, 2025 10:32 am
Due to the size of the material, readers can often confuse a white paper with an e-book. On the other hand, if we look at the development of content based on research and other data sources, a white paper could resemble a giant infographic. However, unlike the other two content formats, a white paper deals with just one topic.
How does a white paper contribute to a digital marketing strategy?
You may have already implemented content marketing some time ago. If so, you have probably seen the results that producing interesting blog posts generates for your business. The point is that each content format can bring different results. See below what are the greatest assets in the case of producing white papers.
Strengthen brand positioning
Before digital marketing, there were two main possibilities medical practice email list for building authority.
Publishing something in a book, periodical, newspaper or magazine.
Appearing in mass media (such as TV or radio reports).
Today, brands have discovered that it is possible to build authority by publishing something on online platforms. The point is that the more you demonstrate that you have mastered a subject, the better the public will perceive it. Since white papers cover topics in a very technical and in-depth way, this naturally generates authority for the brand.
Get more qualified leads
Organic traffic sources are usually used not only because you don't have to pay for each new visitor, lead, click or purchase (as in the case of paid ads). This type of user is important because it usually has a higher conversion rate. In the case of white papers, as in the case of e-books, it is common to provide the material in exchange for personal data such as name and email using a landing page.
In addition to creating an action to generate leads , since the material offered has a more in-depth perspective on a given subject, we can also say that these contacts are more qualified. This means that the list of contacts generated has a greater chance of converting into customers.
Share other relevant content
Since white papers are designed to cover just one topic and delve into it in depth, link building can be an excellent solution to better explain some terms that appear throughout the material and that the persona may not understand. This is a good opportunity to promote other content such as articles and even rich materials (especially e-books) to the audience.
How does a white paper contribute to a digital marketing strategy?
You may have already implemented content marketing some time ago. If so, you have probably seen the results that producing interesting blog posts generates for your business. The point is that each content format can bring different results. See below what are the greatest assets in the case of producing white papers.
Strengthen brand positioning
Before digital marketing, there were two main possibilities medical practice email list for building authority.
Publishing something in a book, periodical, newspaper or magazine.
Appearing in mass media (such as TV or radio reports).
Today, brands have discovered that it is possible to build authority by publishing something on online platforms. The point is that the more you demonstrate that you have mastered a subject, the better the public will perceive it. Since white papers cover topics in a very technical and in-depth way, this naturally generates authority for the brand.
Get more qualified leads
Organic traffic sources are usually used not only because you don't have to pay for each new visitor, lead, click or purchase (as in the case of paid ads). This type of user is important because it usually has a higher conversion rate. In the case of white papers, as in the case of e-books, it is common to provide the material in exchange for personal data such as name and email using a landing page.
In addition to creating an action to generate leads , since the material offered has a more in-depth perspective on a given subject, we can also say that these contacts are more qualified. This means that the list of contacts generated has a greater chance of converting into customers.
Share other relevant content
Since white papers are designed to cover just one topic and delve into it in depth, link building can be an excellent solution to better explain some terms that appear throughout the material and that the persona may not understand. This is a good opportunity to promote other content such as articles and even rich materials (especially e-books) to the audience.