How to increase the conversion rate of a website?
Posted: Mon Jan 20, 2025 10:36 am
Less is more, a study by Columbia University revealed that too many choices can actually be a deterrent for potential customers, it can cause decision paralysis, and in doubt a person is more predisposed to not making any choice, loss aversion is always around the corner, therefore no purchase. All this is based on various psychological and neuroscientific principles, for example, if there are too many choices, the fear of not having made the right one increases, the insecurity about being able to evaluate them all in the best way increases, our short (working) memory cannot process more than 7 (+/- 2) pieces of information at a time, and our brain in any case would do everything to save energy and not overload itself.
Cognitive fluidity, you enter a website for a reason, such lithuania whatsapp number database as looking for information, it is a need that seeks immediate satisfaction, there must be no obstacles along this path, therefore, it accompanies the user to find what they are looking for, this also means giving them what they expect. Let's take an example, the Call to Action, we are used to finding them immediately, to knowing that they are distinguishable from everything, used to finding them by quickly scrolling the site, so putting them in an unusual place, with colors that blend in with the rest, will be an obstacle for those who are browsing, you have to be original but you have to give what the user expects, and this applies to everything. The search bar? At the top at the beginning, the contacts? At the bottom of the page.
The decision-making process of a consumer (in this case visitor) is constantly
victim of some cognitive prejudices, such as biases and heuristics, with neuromarketing we have come to
some best practices to apply on websites to leverage these evaluation errors.
Cognitive fluidity, you enter a website for a reason, such lithuania whatsapp number database as looking for information, it is a need that seeks immediate satisfaction, there must be no obstacles along this path, therefore, it accompanies the user to find what they are looking for, this also means giving them what they expect. Let's take an example, the Call to Action, we are used to finding them immediately, to knowing that they are distinguishable from everything, used to finding them by quickly scrolling the site, so putting them in an unusual place, with colors that blend in with the rest, will be an obstacle for those who are browsing, you have to be original but you have to give what the user expects, and this applies to everything. The search bar? At the top at the beginning, the contacts? At the bottom of the page.
The decision-making process of a consumer (in this case visitor) is constantly
victim of some cognitive prejudices, such as biases and heuristics, with neuromarketing we have come to
some best practices to apply on websites to leverage these evaluation errors.