These are the changes in B2B that you should take into account so as not to be left behind
Posted: Mon Jan 20, 2025 10:41 am
Did you know that a Forrester survey showed that 74% of shoppers conduct more than half of their online research before purchasing offline?
This trend shows that there has been a major shift in the profile of the buyer that companies must attract. Now, all companies must find a way to meet the needs of the buyer with imagination, flexibility and, inevitably, by making use of new technologies.
In the B2C ecosystem, this change has been evident for years, as more and more consumers are purchasing online and from their devices.
How is this change being seen in B2B environments?
First of all, it is undeniable that the implementation of major changes is slower when it comes to B2B models.
Companies are slower than end consumers to demand ivory coast whatsapp data change, and it is slower (and more difficult) for a customer to quickly change suppliers. Often, all companies in the B2B environment replicate the same uninnovative patterns.
However, the pandemic has accelerated digitalisation and brought about major paradigmatic changes that B2B can no longer ignore.
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This change is no longer just technological, it is also a social and cultural change in the perception of how sales should be in modern times. Trends such as Big Data, multi-experience and Machine Learning are now present in everyone's daily lives.
In this context, the world of B2B is changing. New technologies have landed in commercial actions between companies, and not only for online sales. Digitalisation is also transforming the physical environments of meetings between salespeople and customers, which are very typical of the B2B sector.
This trend shows that there has been a major shift in the profile of the buyer that companies must attract. Now, all companies must find a way to meet the needs of the buyer with imagination, flexibility and, inevitably, by making use of new technologies.
In the B2C ecosystem, this change has been evident for years, as more and more consumers are purchasing online and from their devices.
How is this change being seen in B2B environments?
First of all, it is undeniable that the implementation of major changes is slower when it comes to B2B models.
Companies are slower than end consumers to demand ivory coast whatsapp data change, and it is slower (and more difficult) for a customer to quickly change suppliers. Often, all companies in the B2B environment replicate the same uninnovative patterns.
However, the pandemic has accelerated digitalisation and brought about major paradigmatic changes that B2B can no longer ignore.
our ipad - CatalogPlayer
This change is no longer just technological, it is also a social and cultural change in the perception of how sales should be in modern times. Trends such as Big Data, multi-experience and Machine Learning are now present in everyone's daily lives.
In this context, the world of B2B is changing. New technologies have landed in commercial actions between companies, and not only for online sales. Digitalisation is also transforming the physical environments of meetings between salespeople and customers, which are very typical of the B2B sector.