They can be closely related or similar, but they don't necessarily have to italy mobile number example be identical. The most important thing is that each tag contains your target keyword.
Although the H1 tag is one of the signals that shows search engines how a page is structured, the meta title is even more important for SEO .
The meta title introduces your content to your audience. That’s why it’s often the primary information people consider when deciding which result to click on, especially when searching on mobile devices .
To make your title attractive to both search engines and searchers, follow these basic rules :
Write a unique title for each page. If you use the same title on different pages of a website, Google may display an alternative title instead of yours.
Consider your users' search intent . Choose a title that clearly states what problem you solve for users or what benefit they will get from reading your content. Include keywords to grab users' attention and encourage them to click.
Use between 15 and 40 characters in your title . Pages with a title tag length between 15 and 40 characters have an 8.6% higher CTR than those with any other length. The maximum length is approx. 60 characters – any text beyond that may be automatically truncated.
Include your target keyword in your titles . URLs that contain a keyword have a 45% higher click-through rate than URLs that don't contain a keyword. Search engines use titles to understand whether content is relevant to the query. Don't over-optimize them, though.
"In general, we try to identify when a title tag is stuffed with keywords, as it's also a bad experience for users in search results. If they're looking to understand what these pages are about and they just see a jumble of keywords, then this isn't doing them any good." (John Mueller, Google Webmaster Trends Analyst, 2016 )
Consider asking a question. Title tags that contain a question have a 14.1% higher CTR than pages that don't have a question in the title.