In this text we will teach you some fundamental concepts so that you understand Digital Marketing. Below we will present a basic guide with the most common words. In addition, we will "translate" some acronyms so that you better understand the functionality of Digital Marketing.
Shall we begin?
What is Digital Marketing?
Digital Marketing is the act of selling, promoting, whatsapp philippines number disseminating or sharing a product through the web.
Digital Marketing Glossary: 20 Important Terms
Conversion
This is when the potential customer reacts the way you want. Examples: Downloading an Ebook, filling out a form, making a purchase, etc.
CRM
CRM (Customer Relationship Management) presents tips and solutions to help you manage your relationship with your customers, from storing information to controlling your contacts.
CRO
CRO (Conversion Rate Optimization) strategies aim to increase the percentage of visitors who react the way you want on your company's website.
CTA
CTAs (Call to Action) are suggestions or commands that the visitor is expected to follow . They are generally composed of hyperlinks and usually use imperative verbs.
Ebook
In today's world, people tend to read on their smartphones or kindles. Thus, an ebook is an electronic book. It is a strategy used in Marketing because they generally go into more depth than blog posts. You can use them in the CTAs of your posts.
Sales Funnel
It is a marketing strategy developed to attract or accompany your client. But, that depends on the intention and the moment in which he has contact with your content. The sales funnel can help you produce content for all types of clients from those who are looking for more specific products to those who find your site by chance. It is important to know that knowing the sales funnel can help you increase the adhesion to your product.