7. Provides a great user experience
Posted: Sun Dec 22, 2024 4:40 am
Providing your visitors with an intuitive, easy-to-navigate, and visually appealing website keeps them on your site. And UX is crucial for SEO because page experience signals are a factor in Google’s ranking systems.
Optimize your site's UX for the following:
Mobile friendly
Many people search for food on their mobile devices. So your restaurant website needs to look great and work well on smartphones and tablets, not just desktop computers.
It is important to make sure your website is responsive.
This means that everything on your site looks just as good on mobile as it does on desktop.
Three responsive screen sizes, with the iPhone 13 at 390 by 844 pixels, the tablet at 768 by 1024 pixels, and the laptop or desktop at 1920 by 1080 pixels.
You should also use high-resolution images that look good on both large and small screens. And make sure your text and CTAs are legible.
Intuitive navigation
Use a simple and intuitive navigation system that works well with the hamburger menu on mobile. So visitors can easily find what they're looking for and take actions, such as booking a table or viewing your menu.
Tony's Di Napoli has a mobile website with a simple but effective burger menu:
Tony's Di Napoli mobile burger menu.
This makes it easy for customers to find out more about the restaurant (via the “Events”, “About” and “Press” pages), and to browse the menu, place online orders and make reservations.
Core Web Vitals
Core Web Vitals are a set of metrics that measure page speed , interactivity, and visual stability. And optimizing your site for them ensures a positive user experience.
To check your site's Core Web Vitals and get actionable tips on optimizing them, use Semrush's Site Audit tool .
Enter your website domain and click " Start Audit ".
Site Audit Tool with "yourdomain.com" in the search field and an arrow phone code philippines pointing to the "Start Audit" button.
Next, configure your settings and click " Start Site Audit ."
Site Audit Settings window with basic settings highlighted and an arrow pointing to the "Start Site Audit" button.
On the "Overview" tab, click " View details " under "Core Web Vitals".
The "Overview" tab of the Site Audit tool with an arrow pointing to the "View Details" button within the "Core Web Vitals" section.
You'll see a summary of your site's Core Web Vitals scores, along with pages to improve and a list of "Top Improvements."
Clicking on any of these suggestions will provide you with more information on the topic.
Site Audit Core Web Vitals report with "Top improvements" section highlighted.
But you can also click on pages with a "Poor" or "Improvement" status in the list of analyzed pages.
"Site Audit's Core Web Vitals" report "Analyzed Pages section" showing the "Largest Contentful Paint" issue report.
This shows you data about that page's scores and any issues affecting them.
Review and fix these issues to improve your site's user experience.
Find and fix website health issues
with the Site Audit Tool
Try it for free →
Optimize your site's UX for the following:
Mobile friendly
Many people search for food on their mobile devices. So your restaurant website needs to look great and work well on smartphones and tablets, not just desktop computers.
It is important to make sure your website is responsive.
This means that everything on your site looks just as good on mobile as it does on desktop.
Three responsive screen sizes, with the iPhone 13 at 390 by 844 pixels, the tablet at 768 by 1024 pixels, and the laptop or desktop at 1920 by 1080 pixels.
You should also use high-resolution images that look good on both large and small screens. And make sure your text and CTAs are legible.
Intuitive navigation
Use a simple and intuitive navigation system that works well with the hamburger menu on mobile. So visitors can easily find what they're looking for and take actions, such as booking a table or viewing your menu.
Tony's Di Napoli has a mobile website with a simple but effective burger menu:
Tony's Di Napoli mobile burger menu.
This makes it easy for customers to find out more about the restaurant (via the “Events”, “About” and “Press” pages), and to browse the menu, place online orders and make reservations.
Core Web Vitals
Core Web Vitals are a set of metrics that measure page speed , interactivity, and visual stability. And optimizing your site for them ensures a positive user experience.
To check your site's Core Web Vitals and get actionable tips on optimizing them, use Semrush's Site Audit tool .
Enter your website domain and click " Start Audit ".
Site Audit Tool with "yourdomain.com" in the search field and an arrow phone code philippines pointing to the "Start Audit" button.
Next, configure your settings and click " Start Site Audit ."
Site Audit Settings window with basic settings highlighted and an arrow pointing to the "Start Site Audit" button.
On the "Overview" tab, click " View details " under "Core Web Vitals".
The "Overview" tab of the Site Audit tool with an arrow pointing to the "View Details" button within the "Core Web Vitals" section.
You'll see a summary of your site's Core Web Vitals scores, along with pages to improve and a list of "Top Improvements."
Clicking on any of these suggestions will provide you with more information on the topic.
Site Audit Core Web Vitals report with "Top improvements" section highlighted.
But you can also click on pages with a "Poor" or "Improvement" status in the list of analyzed pages.
"Site Audit's Core Web Vitals" report "Analyzed Pages section" showing the "Largest Contentful Paint" issue report.
This shows you data about that page's scores and any issues affecting them.
Review and fix these issues to improve your site's user experience.
Find and fix website health issues
with the Site Audit Tool
Try it for free →