Include interesting images
Posted: Sun Dec 22, 2024 4:41 am
Single-column emails work well on both desktop and mobile devices . Generally, this is because they adapt to desktop and large-scale images.
Plus, it helps subscribers navigate the email without overwhelming them. whatsapp number in australia The one-column layout makes it obvious what information is important and what you want a consumer to do after reading the piece.
9.-
optimized emails images
To create optimized emails, you can't forget about visual content. You're sure to always incorporate it into your pieces, but do you make sure that they can be viewed on all devices and email clients? To achieve this, take care of these aspects :
Dimension.
File size.
Alternative text.
10.- Use striking fonts and typography
typography optimized emails
When it comes to creating optimized emails, it's important to keep in mind that not all email clients offer universal support for web fonts.
As a solution, Google Fonts is a great resource for including web fonts in your emails . As a tip, you can use live text whenever possible for better readability across all devices and a consistent brand experience.
11.- Work on the CTAS
optimized emails quote
An ideal CTA button has three main elements that work together to create personalized emails and to get the desired reaction from the user:
Copy . Specific and focused on the benefit.
Design. It should stand out, be the right size, and have white space around it to create contrast.
Location. The ideal placement of the CTA button is relative. It depends on the complexity of the offer. If the offer is more complex, you may need longer copy and more explanation before getting to the CTA.
It's always good to have a couple of different types of buttons and test them with an A/B test. Keep in mind that if your email gets results, it's because the user clicked on this element. So why are you neglecting it?
Do you need a platform that is capable of sending multiple emails every day? Or do you need an email marketing software that sends emails automatically?
At MDirector we can help you. With our Email Marketing software you can communicate and build customer loyalty by sending your news in a personalized way via email thanks to an integrated Email Marketing and Marketing Automation strategy .
Plus, it helps subscribers navigate the email without overwhelming them. whatsapp number in australia The one-column layout makes it obvious what information is important and what you want a consumer to do after reading the piece.
9.-
optimized emails images
To create optimized emails, you can't forget about visual content. You're sure to always incorporate it into your pieces, but do you make sure that they can be viewed on all devices and email clients? To achieve this, take care of these aspects :
Dimension.
File size.
Alternative text.
10.- Use striking fonts and typography
typography optimized emails
When it comes to creating optimized emails, it's important to keep in mind that not all email clients offer universal support for web fonts.
As a solution, Google Fonts is a great resource for including web fonts in your emails . As a tip, you can use live text whenever possible for better readability across all devices and a consistent brand experience.
11.- Work on the CTAS
optimized emails quote
An ideal CTA button has three main elements that work together to create personalized emails and to get the desired reaction from the user:
Copy . Specific and focused on the benefit.
Design. It should stand out, be the right size, and have white space around it to create contrast.
Location. The ideal placement of the CTA button is relative. It depends on the complexity of the offer. If the offer is more complex, you may need longer copy and more explanation before getting to the CTA.
It's always good to have a couple of different types of buttons and test them with an A/B test. Keep in mind that if your email gets results, it's because the user clicked on this element. So why are you neglecting it?
Do you need a platform that is capable of sending multiple emails every day? Or do you need an email marketing software that sends emails automatically?
At MDirector we can help you. With our Email Marketing software you can communicate and build customer loyalty by sending your news in a personalized way via email thanks to an integrated Email Marketing and Marketing Automation strategy .