Digital marketing plan for technology companies: Where to start?
Posted: Sun Dec 22, 2024 4:50 am
2.- All the information available on data management
Companies must clearly and transparently communicate how they will use the data they collect . They must also include all the details about the identity of the data controller, the identity of the recipients, the purpose of use and the durability of keeping this data.
Of the four elements we have mentioned, the first and the last are new. We will discuss the first later, and the last is that companies must state the period for which they will retain personal data or the criteria for determining this period.
3.- Right to be forgotten
As established by the Spanish LOPD with the ARCO right (access, rectification, cancellation and opposition), it must be guaranteed that users can modify or cancel their data registration. In addition, the right to be forgotten requires that the dissemination of personal information on the Internet be prevented.
4.- Right to data portability
Companies must make it clear that users can request that their data be transferred to another service provider.
5.- Data protection officer
As we mentioned before, this is a new feature that has not been seen in other laws and is one of the main changes.
The data management officer or data protection officer is the person within the company who will have active responsibility for ensuring compliance with the regulations.
Changes you need to make to the conversion elements of a website
With the arrival of GDPR, you will not only have to make changes to your website or app at an informative level, but it will also be very important to make changes to your conversion elements. Let's review them one by one so that we don't miss anything.
Subscription Boxes
They are very useful to start filling your blog with subscribers and surely with the new law a new barrier to entry will be raised. It is possible that your subscription only consisted of requesting the email and a little more. These boxes, as of May, will no longer be legal and this is due to the fact that consent is not express.subscription form
From now on, you will need to add a checkbox.
Pop ups and banner boxes
Considered by most as invasive elements on the web, when used canada cell phone number with a good offer they usually give very good results. From now on, it will be necessary to include a visible information box in which the data management policy is accepted.
pop up
Forms
What should I do with my forms? Don't despair, it will take time to put everything in order but once it is ready you won't need to make any more changes.
First, review all the information clauses and the accuracy of the wording with the specific points of the regulation.
Check that all your web forms have a check box with a link to the privacy policy.
Check that your file structure contains a record of user consent. If you use comprehensive software such as HubSpot, this task will already be accomplished.
Check that your email marketing server meets the specifications and more on servers outside of European territory. The record must have: user name, time stamp, IP, email and express consent.
If you still have questions, we recommend that you read the actions you will have to stop doing with GDPR .
Don't waste time! Remember that your legal conversion to digital matters must be ready by May 25, 2018. Prepare your website and your app to comply with the new European data protection regulation.
Companies must clearly and transparently communicate how they will use the data they collect . They must also include all the details about the identity of the data controller, the identity of the recipients, the purpose of use and the durability of keeping this data.
Of the four elements we have mentioned, the first and the last are new. We will discuss the first later, and the last is that companies must state the period for which they will retain personal data or the criteria for determining this period.
3.- Right to be forgotten
As established by the Spanish LOPD with the ARCO right (access, rectification, cancellation and opposition), it must be guaranteed that users can modify or cancel their data registration. In addition, the right to be forgotten requires that the dissemination of personal information on the Internet be prevented.
4.- Right to data portability
Companies must make it clear that users can request that their data be transferred to another service provider.
5.- Data protection officer
As we mentioned before, this is a new feature that has not been seen in other laws and is one of the main changes.
The data management officer or data protection officer is the person within the company who will have active responsibility for ensuring compliance with the regulations.
Changes you need to make to the conversion elements of a website
With the arrival of GDPR, you will not only have to make changes to your website or app at an informative level, but it will also be very important to make changes to your conversion elements. Let's review them one by one so that we don't miss anything.
Subscription Boxes
They are very useful to start filling your blog with subscribers and surely with the new law a new barrier to entry will be raised. It is possible that your subscription only consisted of requesting the email and a little more. These boxes, as of May, will no longer be legal and this is due to the fact that consent is not express.subscription form
From now on, you will need to add a checkbox.
Pop ups and banner boxes
Considered by most as invasive elements on the web, when used canada cell phone number with a good offer they usually give very good results. From now on, it will be necessary to include a visible information box in which the data management policy is accepted.
pop up
Forms
What should I do with my forms? Don't despair, it will take time to put everything in order but once it is ready you won't need to make any more changes.
First, review all the information clauses and the accuracy of the wording with the specific points of the regulation.
Check that all your web forms have a check box with a link to the privacy policy.
Check that your file structure contains a record of user consent. If you use comprehensive software such as HubSpot, this task will already be accomplished.
Check that your email marketing server meets the specifications and more on servers outside of European territory. The record must have: user name, time stamp, IP, email and express consent.
If you still have questions, we recommend that you read the actions you will have to stop doing with GDPR .
Don't waste time! Remember that your legal conversion to digital matters must be ready by May 25, 2018. Prepare your website and your app to comply with the new European data protection regulation.