Write short paragraphs with one core message
Posted: Sun Dec 22, 2024 4:56 am
2. Avoid legalese
Processing bases, processor agreements, opt-in and opt-out… Very important within the GDPR. But certainly not a piece of cake for the average reader. Good news: you don't have to use all that legal jargon. Avoid the legal terms. Usually you can just leave them out or describe them. For example, opt-in is nothing more than 'giving permission yourself'. And processor agreements are 'agreements that we record, with parties with whom we share your data'.
Also avoid the term 'processing basis' (don't put it in a heading either!). Instead, describe the processing grounds you rely on as clearly and concretely as possible:
We will only send you newsletters if you have given us permission to do so.
If we (will) carry out an assignment for you, we use your personal data. For example, to send you a quote. And to consult, make agreements and invoice.
We are legally required to pass on your data to other organisations. For example, we must report to the Tax Authorities how many premiums you have paid.
In emergency situations or life-threatening situations, we use personal data without prior consent. For example, the data of victims of an accident, attack or fire.
3. Write clearly
Without unnecessary legal terms, your privacy statement will be a lot more readable. More tips for an understandable, concise and clear text:
Formulate clear headings
Keep it concise. Don't just use running text, but also use lists, tables, boxes
Write active sentences
Eliminate unnecessary verbs: will, can, go, have, become
Put words that belong together together
A small example, a passage about the privacy rights of customers. It can be done like this:
Right to access, correction and transfer
The law grants you certain rights with regard to the personal data processed by us. You have the right to request us to provide information about which of your data we process. If you believe that the overview of data provided by us contains inaccuracies, you can request in writing that the data be adjusted. You will hear from us within four weeks of your request whether we can comply with your request. You are also entitled to have data transferred.
But more understandable, more compact and friendlier is:
Your data remains yours
Do you want to know exactly what personal russian phone number list data we have of you? Please feel free to request an overview from us. You may also ask us to:
– adjust
– delete
– transfer the personal data we have of you to someone else.
Send your request to [email address], and we will arrange it for you.
4. Visualize
The Dutch Data Protection Authority stipulates that the information must be provided 'in principle in writing'. But you don't have to leave it at words. So feel free to use an infographic, animation or video in or next to the privacy statement to explain things clearly and concisely. This way you can ensure that more people still get something from the privacy policy of your organization. ING understood this well . They made an animation about privacy and personal data.
Processing bases, processor agreements, opt-in and opt-out… Very important within the GDPR. But certainly not a piece of cake for the average reader. Good news: you don't have to use all that legal jargon. Avoid the legal terms. Usually you can just leave them out or describe them. For example, opt-in is nothing more than 'giving permission yourself'. And processor agreements are 'agreements that we record, with parties with whom we share your data'.
Also avoid the term 'processing basis' (don't put it in a heading either!). Instead, describe the processing grounds you rely on as clearly and concretely as possible:
We will only send you newsletters if you have given us permission to do so.
If we (will) carry out an assignment for you, we use your personal data. For example, to send you a quote. And to consult, make agreements and invoice.
We are legally required to pass on your data to other organisations. For example, we must report to the Tax Authorities how many premiums you have paid.
In emergency situations or life-threatening situations, we use personal data without prior consent. For example, the data of victims of an accident, attack or fire.
3. Write clearly
Without unnecessary legal terms, your privacy statement will be a lot more readable. More tips for an understandable, concise and clear text:
Formulate clear headings
Keep it concise. Don't just use running text, but also use lists, tables, boxes
Write active sentences
Eliminate unnecessary verbs: will, can, go, have, become
Put words that belong together together
A small example, a passage about the privacy rights of customers. It can be done like this:
Right to access, correction and transfer
The law grants you certain rights with regard to the personal data processed by us. You have the right to request us to provide information about which of your data we process. If you believe that the overview of data provided by us contains inaccuracies, you can request in writing that the data be adjusted. You will hear from us within four weeks of your request whether we can comply with your request. You are also entitled to have data transferred.
But more understandable, more compact and friendlier is:
Your data remains yours
Do you want to know exactly what personal russian phone number list data we have of you? Please feel free to request an overview from us. You may also ask us to:
– adjust
– delete
– transfer the personal data we have of you to someone else.
Send your request to [email address], and we will arrange it for you.
4. Visualize
The Dutch Data Protection Authority stipulates that the information must be provided 'in principle in writing'. But you don't have to leave it at words. So feel free to use an infographic, animation or video in or next to the privacy statement to explain things clearly and concisely. This way you can ensure that more people still get something from the privacy policy of your organization. ING understood this well . They made an animation about privacy and personal data.