In B2B the key is differentiation
Posted: Sun Dec 22, 2024 5:03 am
Offer: Finally, you will have to build an offer that summarises your value proposition and allows you to differentiate yourself in the market. To do this, you have to think of solutions that make your client see that your option is different , that it provides greater value and that, although it may seem more expensive, in the long term it is the most efficient option. An offer must show the value so that there is no discussion about price and it must make the client see that they can achieve the results they are looking for thanks to your service.
Customers don't buy products, they buy end results, and the russia phone number example success of your B2B business depends on the direct alignment between your customer's needs and the solutions you can offer them.
If your company, product or service communicates that it does many things at once, your prospect will understand that it does none .
This is a maxim of positioning and the way our brain works by interpreting stimuli and signals coming from the environment.
Our brain is exposed to hundreds of messages per minute, it has to filter everything that reaches it in some way. And the way to filter commercial messages is by assigning them categories.
This brain process is completely automatic (we don't even notice), so if a brand is communicating many things to us at once, the message doesn't even reach us, it just goes by.
Therefore, to occupy a space in the mind of your potential client, it is essential to define the category in which your Potential Client recognizes you , and work your communication entirely based on that category, trying to avoid duplication or multiplicity of concepts.
Not competing on price, targeting a niche, showing value (what sets you apart) and offering what your client needs is the winning formula in B2B business.
Yes, expanding your business in LATAM is a big challenge. At Pragmática we are ready to help you.
Customers don't buy products, they buy end results, and the russia phone number example success of your B2B business depends on the direct alignment between your customer's needs and the solutions you can offer them.
If your company, product or service communicates that it does many things at once, your prospect will understand that it does none .
This is a maxim of positioning and the way our brain works by interpreting stimuli and signals coming from the environment.
Our brain is exposed to hundreds of messages per minute, it has to filter everything that reaches it in some way. And the way to filter commercial messages is by assigning them categories.
This brain process is completely automatic (we don't even notice), so if a brand is communicating many things to us at once, the message doesn't even reach us, it just goes by.
Therefore, to occupy a space in the mind of your potential client, it is essential to define the category in which your Potential Client recognizes you , and work your communication entirely based on that category, trying to avoid duplication or multiplicity of concepts.
Not competing on price, targeting a niche, showing value (what sets you apart) and offering what your client needs is the winning formula in B2B business.
Yes, expanding your business in LATAM is a big challenge. At Pragmática we are ready to help you.