I know, don't tell me! You spent the night without sleep thinking about your social media content marketing campaign. Where to start? How to produce and distribute so much content? How to avoid losing quality?
Don't worry, this post is made especially for you. It's time for you to start applying your knowledge and for that, there's nothing better than working with an editorial calendar for social networks .
You will see that this tool is much more interesting and diverse than it seems at first glance. It is not just about setting the date and time of publication of the content, it is about connecting theory with practice, creating the timing of the creative process. The calendar is the main ally of quality.
After reading this article, you'll understand why a telegram philippines girl dedicated social media editorial calendar is so important and how to create one.
What is a social media editorial calendar?
It is a system to establish and schedule the publications that you will make on your social networks, or those of your client, during a certain period of time. In addition to the most obvious things like planning posts, setting goals and optimizing time, the calendar also helps you to:
produce abundant content while maintaining its quality;
apply the strategy you thought of for your campaign;
organize the creative process by adding quantifiable values;
visualize the entire content creation process;
On the other hand, it also helps us to think like the user. Rule number 1 of any strategy is to define the person , know their needs and understand their habits. Well, one of the main needs of human beings is to have the feeling that they control their time. We work with a calendar not only for a matter of organization and production to satisfy the voracity of content, but we also do it because the user loves dates and schedules, they like everything that is programmable and constant.
Why is it so important?
Because just as the user wants quantity and consistency, he also wants quality. The calendar is primarily responsible for quality, time management is based on the needs for producing quality material.
A creative is not an idea machine, he thinks on several levels, has a general intuition of the campaign as a whole and at the same time knows the urgent needs. With the calendar, time plays in our favor, because it sets a date and time for the actions that need to be carried out. The secret of quality is in the working hours and the calendar optimizes them. Make a monthly calendar, a weekly agenda and a daily schedule.