Get comfortable with Google Analytics so you can see where drop-offs are happening in your on-site funnel. This is a great way to see where you can make improvements.
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#5. Content Marketing
If you plant your carrots and russian business mailing list tomatoes and look after them, they’ll keep growing and giving more and more back.
Content marketing just keeps getting more valuable over time. The more evergreen posts you make, the more benefits you’ll reap over the years, especially if your posts provide valuable content your audience can keep referring back to.
High-quality, valuable posts show market authority and go a long way in instilling trust while helping you reach your target audience at various funnel stages of the sales process. With SEO, you’ll hit as many keywords as possible, making this possible. The key to effective content marketing is quality; try these tips:
Your content has to be valuable
If your audience can take action from your content, it makes it valuable. Use visual examples and be clear with step-by-step instructions where needed, links to reference sites, and information that’s understandable.
Be strategic
Don’t just write whatever you feel like writing. Instead, do keyword research and analyze your target audience before you decide on content topics. Include CTAs to contact your brand, so your readers can get in touch.
Shout it from the rooftops!
It’s not enough to create excellent posts; you have to show off your work. Distribute your posts across as many marketing channels as possible. Share links on social media platforms, add sharing buttons, and do your best to get links back to your content through guest posting on other sites.
You could also consider using a content discovery platform like Taboolato get your content to potential customers on websites they trust.
For a more in-depth look at how to get the best out of content marketing, read this helpful article: 8 Great Content Marketing Tips and Best Practices.