However, what is notable is Douyin’s high proportion of users
Posted: Sun Dec 22, 2024 5:27 am
From third and fourth-tier cities and rural areas, accounting for about 50% to 60% of its total user base.
Overall, the number of users is also growing, forming an important foundation for the platform.
Additionally, these users exhibit high levels of engagement whatsapp australia number and retention, frequently using TikTok for entertainment, socializing, and shopping.
City distribution of Douyin
The search results from different platforms
After discussing user profiles, let’s look at how the search results for the same keyword differ across these three platforms.
I searched for “German Packaging Law” (德国包装法) across different platforms, and here are the results from Baidu on a desktop computer, Baidu App, Little Red Book, and Douyin.
On Baidu’s desktop, ads dominate the top of the page, followed by results from Baidu-owned platforms. You’ll often see collections of content from Zhihu and videos as well.
In comparison, the Baidu App presents ads more subtly, as the formats of ads and organic results are quite similar.
However, results from Zhihu and Bilibili perform better on the app because they are presented individually rather than in collections.
SERP of Baidu for German Packaging Law
SERP of Baidu App for German Packaging Law
When I saw the search results from Little Red Book, I was immediately drawn in as the image-text format effectively communicates key points to users.
On the other hand, Douyin offers fewer results related to the German packaging law, with most of the content focused on guidelines for registration.SERP of Little Red Book and Douyin for German Packaging Law
Douyin and Little Red Book show search results for their platforms only.
WeChat, Bilibili, and Zhihu are the same.
Even Baidu shows more of its own properties in the search results than Google does.
A typical first page of Baidu search results will usually show five or more results from Baidu properties, such as
its wiki,
social article app Baijiahao,
knowledge app Zhidao, and
Zhihu (which it has invested in).
However, unlike all the other platforms we mentioned, Baidu will still show results from other platforms.
Tips for marketing on these platforms
1. For advertising, Baidu will always be your fallback option fo
Overall, the number of users is also growing, forming an important foundation for the platform.
Additionally, these users exhibit high levels of engagement whatsapp australia number and retention, frequently using TikTok for entertainment, socializing, and shopping.
City distribution of Douyin
The search results from different platforms
After discussing user profiles, let’s look at how the search results for the same keyword differ across these three platforms.
I searched for “German Packaging Law” (德国包装法) across different platforms, and here are the results from Baidu on a desktop computer, Baidu App, Little Red Book, and Douyin.
On Baidu’s desktop, ads dominate the top of the page, followed by results from Baidu-owned platforms. You’ll often see collections of content from Zhihu and videos as well.
In comparison, the Baidu App presents ads more subtly, as the formats of ads and organic results are quite similar.
However, results from Zhihu and Bilibili perform better on the app because they are presented individually rather than in collections.
SERP of Baidu for German Packaging Law
SERP of Baidu App for German Packaging Law
When I saw the search results from Little Red Book, I was immediately drawn in as the image-text format effectively communicates key points to users.
On the other hand, Douyin offers fewer results related to the German packaging law, with most of the content focused on guidelines for registration.SERP of Little Red Book and Douyin for German Packaging Law
Douyin and Little Red Book show search results for their platforms only.
WeChat, Bilibili, and Zhihu are the same.
Even Baidu shows more of its own properties in the search results than Google does.
A typical first page of Baidu search results will usually show five or more results from Baidu properties, such as
its wiki,
social article app Baijiahao,
knowledge app Zhidao, and
Zhihu (which it has invested in).
However, unlike all the other platforms we mentioned, Baidu will still show results from other platforms.
Tips for marketing on these platforms
1. For advertising, Baidu will always be your fallback option fo