Distinguish between client and candidate
Posted: Sun Dec 22, 2024 5:27 am
Pardot can also help you grade the type of prospect you’re dealing with so you can be sure how to market (and sell) to them.
Offering downloadable resources around education or research in your talent ecosystem is a great way to generate soft leads for the business. The problem is when you’re dealing with two very distinct pots of prospects (client v candidate), it can be difficult to distinguish who they are from the first interaction.
Pardot enables you to both grade and score prospects phone number cambodia over time. This means drawing inferences from their behaviour to determine which type of prospect they should be treated as, and then how close they are to entering buying mode’. It’s not only valuable for marketing and sales, but it can be hugely beneficial for database cleanup.
Don’t go in blind
The crucial part is you aren’t going in blind. You don’t have to rely on manually gathering insights; they’ll be harvested for you in the background as your prospects interact with granular marketing assets over weeks and months. When they reach your qualification criteria, whatever that may be, you can strike while the iron is hot to ensure you don’t waste their time, or your own.
From there, using ATS with Salesforce will help take this red-hot lead and turn it into a deal. All the information you’ve gathered using Pardot will be readily accessible, candidates and clients will know exactly where they are in the application, interview, and placement process, and you’ll have masterminded a complete 360 placement without making a single cold call. Job well done.
Of course, at MarCloud setting up integrations and helping clients get the most out of Pardot and Salesforce is something we're apt at. So if you'd like a hand connecting your systems or with strategy and campaign management, send us a message.
Chris is an experienced marketer and certified Pardot consultant. He's passionate about improving visibility for clearer marketing attribution, which in the world of Salesforce means aligning digital marketing strategy with the objects, tools and automations available within the Salesforce tech stack and beyond. His role at MarCloud is to support the Delivery Consultants in launching and managing client projects and campaigns, ensuring the best delivery and results.
2. Flesh out a candidate’s resume
Pardot isn’t just a listening tool, it’ll also help you build comprehensive records for your prospects. You may be dealing with candidates who’ve only applied for one job with you before, or only partially completed their candidate profile, and so you really aren’t sure where their skills lie.
Why not send them an email about live job opportunities or even training courses, with links to resources where you can draw inferences of their skills or specialisms. Or even simpler, you could just ask them outright! When they click a link, it’ll add a relevant marker to their record and help you build a more comprehensive candidate profile — before long, you’ll know exactly what type of role they’d be suitable for.
Offering downloadable resources around education or research in your talent ecosystem is a great way to generate soft leads for the business. The problem is when you’re dealing with two very distinct pots of prospects (client v candidate), it can be difficult to distinguish who they are from the first interaction.
Pardot enables you to both grade and score prospects phone number cambodia over time. This means drawing inferences from their behaviour to determine which type of prospect they should be treated as, and then how close they are to entering buying mode’. It’s not only valuable for marketing and sales, but it can be hugely beneficial for database cleanup.
Don’t go in blind
The crucial part is you aren’t going in blind. You don’t have to rely on manually gathering insights; they’ll be harvested for you in the background as your prospects interact with granular marketing assets over weeks and months. When they reach your qualification criteria, whatever that may be, you can strike while the iron is hot to ensure you don’t waste their time, or your own.
From there, using ATS with Salesforce will help take this red-hot lead and turn it into a deal. All the information you’ve gathered using Pardot will be readily accessible, candidates and clients will know exactly where they are in the application, interview, and placement process, and you’ll have masterminded a complete 360 placement without making a single cold call. Job well done.
Of course, at MarCloud setting up integrations and helping clients get the most out of Pardot and Salesforce is something we're apt at. So if you'd like a hand connecting your systems or with strategy and campaign management, send us a message.
Chris is an experienced marketer and certified Pardot consultant. He's passionate about improving visibility for clearer marketing attribution, which in the world of Salesforce means aligning digital marketing strategy with the objects, tools and automations available within the Salesforce tech stack and beyond. His role at MarCloud is to support the Delivery Consultants in launching and managing client projects and campaigns, ensuring the best delivery and results.
2. Flesh out a candidate’s resume
Pardot isn’t just a listening tool, it’ll also help you build comprehensive records for your prospects. You may be dealing with candidates who’ve only applied for one job with you before, or only partially completed their candidate profile, and so you really aren’t sure where their skills lie.
Why not send them an email about live job opportunities or even training courses, with links to resources where you can draw inferences of their skills or specialisms. Or even simpler, you could just ask them outright! When they click a link, it’ll add a relevant marker to their record and help you build a more comprehensive candidate profile — before long, you’ll know exactly what type of role they’d be suitable for.