What are Marketing Cloud Interactive Email Forms?
Marketing Cloud Interactive Email Forms exist within the cambodia mobile number Email Builder and are available in Marketing Cloud Pro editions or higher. Simply put, they are forms within an email that a recipient can submit without ever needing to leave their inbox.
Not requiring the prospect to leave their inbox means you are more likely to;
get a direct response.
learn more about your subscribers and prospects.
make marketing and business decisions based on the data you collect.
tailor future email communications to prospects and segments.
boost conversion rates.
From a prospect’s perspective, having the ability to complete a form directly within an email creates a seamless experience without the friction of slow loading landing pages or the decision to veer away from their current task of checking their emails.
When used strategically Interactive Email Forms can be hugely powerful for all of these reasons.
Here are some of the top use cases we like for Interactive Email Forms:
1. Gather customer reviews
Reviews are often a pain because so many businesses ask for them and if you don’t make it easy for people, your conversion rates will be low. Marketing Cloud makes this easy with a simple click in an email rating you 1 - 5 stars!
Whilst this isn’t public like Google Reviews, you can be smart with how you manage 1-star reviews vs. 5-star reviews. If someone submits 1 star, you can take them to a page and show a message asking them why they thought the product/service was bad.
If 5 stars are submitted, then you can direct them to Google Reviews, Trustpilot, etc. and ask for a public review. The journey is completely up to you!
Example of a customer review interactive email form
Image credit: Trailhead
2. Understanding prospect interests
It sounds really simple but the best way to work out what somebody is interested in is just to ask them.
Embedding a form in an email and asking someone what they like or what type of content they are looking for is a really good way of showing that you want to tailor the experience for them and that you really care what their interests are.
Remember, people mostly only care about themselves and this is why it’s important you make your emails about your prospects.