Values alignment
Posted: Sat Dec 21, 2024 4:02 am
Try to directly connect your brand with the core values of your target audience. Sometimes, you can even reflect them in your slogan or brand name.
There are many examples, including:
Juices and nectars "My family";
Automated online accounting service: "My Business" .
Sometimes it is also worth finding a visual expression of the target audience’s values:
For example, when choosing the main image for the landing page of the additional education center “Development”, we took into account the main value of the target audience - family, children’s success in their studies.
6. Implanted assessment
Add an evaluative adjective to your brand name and use it regularly. This technique is suitable for media advertising , designed for multiple repetitions. In this case, the brand name is simply “hammered” into the user’s mind in conjunction with a positive characteristic.
For example: “The irreplaceable Calve goes with any dish.”
We took this principle into account when developing a landing page for a blinds manufacturer and setting up advertising .
Not just sun protection, but "stylish sun protection".
7. Submodalities
Modality is the direction of an external stimulus to any of the channels of human perception, such as:
⦁ vision,
⦁ hearing,
⦁ sense of smell,
⦁ tactile sensations,
⦁ taste.
Within each channel of perception, the external stimulus is coded whatsapp number indian according to certain parameters. These parameters are called submodalities.
For example: color, size, position, focus are submodalities of the visual channel.
So, for your advertising, a spectrum of submodalities must be selected that will give the product/brand the most positive emotional coloring and expressiveness.
For example, bright, juicy colors and carefully selected angles allow restaurant advertising to whet the appetite of potential customers.
Agree, the burger you get at a real McDonald's will not look as appetizing as the analogue depicted on the advertising banner. Before taking an advertising photo, the burger components are specially laid out in such a way that all the ingredients are visible from the side.
So the riot of colors attracts your attention, and the sight of juicy meat, cheese and pickled cucumber turns on your taste imagination. And it is absolutely not important that the delicious fried meat in such photos is sometimes completely raw, painted with paint. It looks juicier this way...
There are many examples, including:
Juices and nectars "My family";
Automated online accounting service: "My Business" .
Sometimes it is also worth finding a visual expression of the target audience’s values:
For example, when choosing the main image for the landing page of the additional education center “Development”, we took into account the main value of the target audience - family, children’s success in their studies.
6. Implanted assessment
Add an evaluative adjective to your brand name and use it regularly. This technique is suitable for media advertising , designed for multiple repetitions. In this case, the brand name is simply “hammered” into the user’s mind in conjunction with a positive characteristic.
For example: “The irreplaceable Calve goes with any dish.”
We took this principle into account when developing a landing page for a blinds manufacturer and setting up advertising .
Not just sun protection, but "stylish sun protection".
7. Submodalities
Modality is the direction of an external stimulus to any of the channels of human perception, such as:
⦁ vision,
⦁ hearing,
⦁ sense of smell,
⦁ tactile sensations,
⦁ taste.
Within each channel of perception, the external stimulus is coded whatsapp number indian according to certain parameters. These parameters are called submodalities.
For example: color, size, position, focus are submodalities of the visual channel.
So, for your advertising, a spectrum of submodalities must be selected that will give the product/brand the most positive emotional coloring and expressiveness.
For example, bright, juicy colors and carefully selected angles allow restaurant advertising to whet the appetite of potential customers.
Agree, the burger you get at a real McDonald's will not look as appetizing as the analogue depicted on the advertising banner. Before taking an advertising photo, the burger components are specially laid out in such a way that all the ingredients are visible from the side.
So the riot of colors attracts your attention, and the sight of juicy meat, cheese and pickled cucumber turns on your taste imagination. And it is absolutely not important that the delicious fried meat in such photos is sometimes completely raw, painted with paint. It looks juicier this way...