The essence of a voice of your own
Posted: Sun Dec 22, 2024 5:44 am
On the web, every move you make affects 'how you sound'. The words you use, the way you react and the visual elements you use. All components that ensure that you develop a completely unique voice. But does the voice of your organization actually match your identity? And if not: how do you change that? The identity model of Birkigt and Stadler can help you with that.
You can tell a lot from the voice of a stranger. The accent reveals where that person comes from, the sound tells you more about the character and the combination of speed and volume says something about the state of mind. The fact that everyone has their own voice is therefore incredibly important.
Nowadays, it is also very important for organizations to develop their own voice. This is the way to show your unique identity to the target group. This will distinguish you from the masses, you will be remembered more easily and people will be able to identify with you better. The well-known 'copy-paste behavior' is no longer an issue these days. But of course you already knew that.
Your identity is the basis
Before you can get started on the basis of the switzerland whatsapp number identity model, you start by determining your identity. Because whether you arrange the communication of your company yourself or outsource it to a copywriter, for example: your identity forms the basis. Always. As a company, you want 'who you are' to match 'what you radiate', both online and offline. In other words, you want your image to be in line with your identity. Have you not yet clearly worked this out for your organization or would you like to sharpen the identity a bit? Then the following questions can help you with that:
How did our company come into being?
What has shaped us?
What sets us apart from the competition?
How do customers describe us?
How do employees describe us?
The answers to these questions function as core values. Do you choose to work out your identity in detail? Then it is advisable to translate these core values into a corporate story : a corporate story with which you actually bring the identity to life.
You can tell a lot from the voice of a stranger. The accent reveals where that person comes from, the sound tells you more about the character and the combination of speed and volume says something about the state of mind. The fact that everyone has their own voice is therefore incredibly important.
Nowadays, it is also very important for organizations to develop their own voice. This is the way to show your unique identity to the target group. This will distinguish you from the masses, you will be remembered more easily and people will be able to identify with you better. The well-known 'copy-paste behavior' is no longer an issue these days. But of course you already knew that.
Your identity is the basis
Before you can get started on the basis of the switzerland whatsapp number identity model, you start by determining your identity. Because whether you arrange the communication of your company yourself or outsource it to a copywriter, for example: your identity forms the basis. Always. As a company, you want 'who you are' to match 'what you radiate', both online and offline. In other words, you want your image to be in line with your identity. Have you not yet clearly worked this out for your organization or would you like to sharpen the identity a bit? Then the following questions can help you with that:
How did our company come into being?
What has shaped us?
What sets us apart from the competition?
How do customers describe us?
How do employees describe us?
The answers to these questions function as core values. Do you choose to work out your identity in detail? Then it is advisable to translate these core values into a corporate story : a corporate story with which you actually bring the identity to life.