Common Digital Marketing Mistakes You're Making
Posted: Sun Dec 22, 2024 5:47 am
Have you ever heard the old proverb: our worst enemy can be ourselves? That's what we're going to talk about in this article, about the digital marketing mistakes we unconsciously make that end up harming our own business.
Marketing is an area that is always on the edge. You can work long hours, collect the most relevant data to make an interpretation of a situation, be up to date with all the latest developments in the field, work with a capable and qualified team, you can be the best at what you do; but none of that matters if you make a mistake.
To prevent this from happening to you, we have prepared this article listing the most common mistakes when creating a digital marketing strategy .
1. The briefing.
Less is more! Another very popular phrase. Well, this is filipina telegram where it applies best, after all, the word brief means short. The briefing is an initial document where all the relevant information for preparing the campaign is found in summary form. Name of the client, information about the company, the type of public to whom the message will be directed, the type of language that will be used, etc.
It must be generated by your client, who is supposedly the one who knows their needs and objectives. That is why it is very important that you offer advice, in case you notice any doubts in relation to said document. Many times the absence of a briefing or a poorly prepared one can be the difference between success and failure.
2 - Underestimating planning.
You are young, motivated, you work in a company where you have the chance to advance, you go from one meeting to another all day long, so it is normal that you believe more in action than in thought. You are an executive, stopping to think can seem like a waste of time.
Don't fool yourself, stopping to plan is the basis of success. It is in planning that you can increase your results. Meticulously establish the actions you are going to follow, set a date for the goals you want to achieve, create quantifiable indicators, imagine a primary scenario of the place you want to get to. You will see that with a good plan you will have more speed, your memory will work even better and your intuition will be more refined.
3 - Overestimating the plan.
The other side of the problem is thinking that good planning solves everything. This is not the case. The plan must be monitored on a daily basis to measure, analyse and optimise. The function of the plan is to be a reference, a guide in daily development, but you must understand that there is a dynamic between theory and practice. It is not that one cancels out the other, nothing of the sort: one complements the other.
Marketing is an area that is always on the edge. You can work long hours, collect the most relevant data to make an interpretation of a situation, be up to date with all the latest developments in the field, work with a capable and qualified team, you can be the best at what you do; but none of that matters if you make a mistake.
To prevent this from happening to you, we have prepared this article listing the most common mistakes when creating a digital marketing strategy .
1. The briefing.
Less is more! Another very popular phrase. Well, this is filipina telegram where it applies best, after all, the word brief means short. The briefing is an initial document where all the relevant information for preparing the campaign is found in summary form. Name of the client, information about the company, the type of public to whom the message will be directed, the type of language that will be used, etc.
It must be generated by your client, who is supposedly the one who knows their needs and objectives. That is why it is very important that you offer advice, in case you notice any doubts in relation to said document. Many times the absence of a briefing or a poorly prepared one can be the difference between success and failure.
2 - Underestimating planning.
You are young, motivated, you work in a company where you have the chance to advance, you go from one meeting to another all day long, so it is normal that you believe more in action than in thought. You are an executive, stopping to think can seem like a waste of time.
Don't fool yourself, stopping to plan is the basis of success. It is in planning that you can increase your results. Meticulously establish the actions you are going to follow, set a date for the goals you want to achieve, create quantifiable indicators, imagine a primary scenario of the place you want to get to. You will see that with a good plan you will have more speed, your memory will work even better and your intuition will be more refined.
3 - Overestimating the plan.
The other side of the problem is thinking that good planning solves everything. This is not the case. The plan must be monitored on a daily basis to measure, analyse and optimise. The function of the plan is to be a reference, a guide in daily development, but you must understand that there is a dynamic between theory and practice. It is not that one cancels out the other, nothing of the sort: one complements the other.