I'm going to pause to define ten key concepts that you should master:
Keyword.
Copywriting.
Text ratio.
Keyword density.
Keyword stuffing.
Cannibalization.
Duplicity.
Thin content.
Common content.
Snippets.
Let's go with them one by one.
1.- Keyword (main and secondary)
The keyword, the basis of SEO, is the term or set of terms by which we aspire to appear in Google.
In any URL we will work with at least one main keyword to which we can add some secondary keywords that help to contextualize and for which we can also position.
2.- Copywriting
Writing persuasive texts that not only focus on the keyword, but also provid philippines number list e value to the reader and encourage them to take action.
3.- Text ratio
The amount of text in a URL in relation to the rest of the elements, images for example.
4.- Keyword density
The number of times the keyword appears within the text of a given URL.
5.- Keyword stuffing
It is a negative phenomenon that occurs when the keyword density is very high.
It would be interpreted as spam or an attempt to “trick” Google.
6.- Cannibalization
When we have two or more URLs that aspire to rank for the same keyword.
7.- Duplicity
Copy texts or parts of texts from other websites exactly.
One of the worst things a writer can do, which in the long run could lead to the website being penalized.
8.- Thin content
Poor quality content, poor.
Not necessarily short - although it usually is - but rather of little value to the user.