Previous rankings
Traffic patterns
Conversion rates
Then, you can use SEO forecasting tools (like Exploding Topics) to set achievable targets for growing your most important metrics, moving forward.
For example, if you want to increase organic share of voice, use a tool that lets you analyze competitor performance (more on that later). Then use Google Search Console to track your overall website rank or for specific keywords. Or check your competitor’s and your domain authority on a platform like Moz.
This kind of knowledge empowers you to set realistic, time-bound tar thailand business mailing list gets to bridge the gap.
2. Do Smart Keyword Research
Keywords might not generate the frenzy they did once upon a time (remember reading random keywords jammed in the middle of sentences like fruit loops in baklava?), but they’re still widely considered important enough to be the first step of drafting any SEO content.
Let’s say we wanted to plan an article for the Hunter blog, as part of their SEO content strategy. One of their main offerings is an email finder, so we’ll input that as a short-tail keyword in the Keyword Tool and see what it generates.
How to Do Keyword Research (for an SEO Content Strategy) GIF Tutorial
We found a keyword phrase early on, but if you don’t, toggle the filters till you find one with decent search volume, low to medium competition, and a neat cost per click.
Example of Keyword Research for SEO Traffic
The next step in keyword research is to create a cluster of long-tail keywords centered around our short-tail keywords. We can use these in the same article to rank for multiple search queries, or use them as topic inspiration for new content, but topic clustering signals site authority to search engines.
Finding People Also Ask Questions in Google Search Results (Tutorial GIF) for an SEO Content Strategy
Created using RightBlogger’s People Also Ask tool.
To capitalize on trends, browse through industry or trade journals, forums and social media groups.
Look up the topic’s rising popularity on Exploding Topics or Google Trends and filter by time or region to spot emerging trends.