By understanding , it becomes clear how much each customer (each company) contributes to the company's profits. It is also an indicator that influences marketing strategies from a long-term perspective, such as improving customer satisfaction and strengthening loyalty.
The basic method of calculating is to multiply qatar mobile number details the "Average purchase price," "Frequency of purchase," and "Duration of continuous purchase" and subtract the cost.
stands for customer satisfaction index. The indexes the degree to which customers are satisfied with the services of a company or brand over a certain period of time and a certain number of purchase experiences, and the causes and results of customer satisfaction using six indices. This enables multifaceted comparison and analysis of the reasons for satisfaction or dissatisfaction with the company's products and services, as well as subsequent behavior.
The six indicators are as follows.
-customer expectations
- perceived quality
- perceived value
- customer satisfaction
- recommendation intentions
- loyalty
Nps stands for net promoter score net promoter score and is a measure of customer loyalty (trust and attachment to a product or service), nps® asks customers who have purchased the company's product or service the question, "To what extent would you recommend this product (service) to your close friends? The 11 levels are categorized as "Recommenders (9-10 points)," "Neutrals (7-8 points)," and "Critics (0-6 points).
The nps value is the result of subtracting the percentage of critics from the percentage of recommendations among all respondents.