Demand Generation Tactics: 10 Ways to Create and Capture Demand
Posted: Sun Dec 22, 2024 5:52 am
Demand generation is a powerful strategy that can expand your market, improve your close rate, and generate more high-quality sales.
It’s a tactic within the larger inbound marketing strategy of making your company visible to decision-makers.
That sounds like a great way to hit your KPIs, right?
It can also feel kinda complicated — like, what is demand generation specifically?
If you're considering giving demand generation indian whatsapp number marketing a try or are looking for ways to optimize your current marketing tactics, keep reading.
I'll share 10 B2B demand generation strategies to create and capture demand—including the ones that helped take Leadfeeder from a three-person team to a fast-growing company with more than 60,000 active users.
Note: Looking to track your demand generation impact? Leadfeeder tracks what companies visit your site—and what content they view. Try us free for 14 days.
How we do demand generation at Leadfeeder
Leadfeeder has grown rapidly in recent years, and most of that growth is due to us moving to a demand generation first model, as opposed to waiting around for lead generation to do its thing.
Don't get me wrong, we still do some lead generation, but we also look for ways to drive demand.
Our demand generation funnel looks like this: At the top of the funnel, we focus on building awareness with content like our podcast, B2B Rebellion, and sharing sales and marketing strategies on our blog.
In the demand creation step, we create really in-depth, useful content, such as our detailed guides to ABM, lead gen, and demand generation. This in-depth content showcases our expertise and how our tool improves those strategies.
In the identifying intent stage, we create content like our profit calculator or other high-intent content like our webinars. When users hit these pages, we know they're close. This is when we move into capturing that demand with free trials and demos.
It’s a tactic within the larger inbound marketing strategy of making your company visible to decision-makers.
That sounds like a great way to hit your KPIs, right?
It can also feel kinda complicated — like, what is demand generation specifically?
If you're considering giving demand generation indian whatsapp number marketing a try or are looking for ways to optimize your current marketing tactics, keep reading.
I'll share 10 B2B demand generation strategies to create and capture demand—including the ones that helped take Leadfeeder from a three-person team to a fast-growing company with more than 60,000 active users.
Note: Looking to track your demand generation impact? Leadfeeder tracks what companies visit your site—and what content they view. Try us free for 14 days.
How we do demand generation at Leadfeeder
Leadfeeder has grown rapidly in recent years, and most of that growth is due to us moving to a demand generation first model, as opposed to waiting around for lead generation to do its thing.
Don't get me wrong, we still do some lead generation, but we also look for ways to drive demand.
Our demand generation funnel looks like this: At the top of the funnel, we focus on building awareness with content like our podcast, B2B Rebellion, and sharing sales and marketing strategies on our blog.
In the demand creation step, we create really in-depth, useful content, such as our detailed guides to ABM, lead gen, and demand generation. This in-depth content showcases our expertise and how our tool improves those strategies.
In the identifying intent stage, we create content like our profit calculator or other high-intent content like our webinars. When users hit these pages, we know they're close. This is when we move into capturing that demand with free trials and demos.