The command hidden in the question
Posted: Sat Dec 21, 2024 4:03 am
Instead of asking the consumer to do something directly, you can encode the command “buy” in a question.
For example: "Did you know that today you can buy any product with a 25% discount?" Or: "Have you already used the promo code for a 30% discount?
Since childhood, we have become accustomed to responding to such questions by following encrypted commands. Just remember: "Have you done your homework?", "Have you washed your hands?" "Have you walked the dog?"
12. Metaprograms
Metaprograms are patterns of thinking, a kind of “rails” along which people think.
If your advertising does not correspond to the consumer's metaprogram, then it simply does not fit into his life reality. You will remain unheard.
Accordingly, it is important to determine which thinking whatsapp number list for marketing patterns are most characteristic of your target audience.
Scientists identify several dozen metaprograms, for example, avoidance motivation.
People with this thinking pattern are more focused on avoiding problems than on achieving success per se. They are motivated to act by the vividly presented mention of something they will lose if they do nothing.
For example:
⦁ spouse,
⦁ car,
⦁ money,
⦁ reputation,
⦁ health.
An example of advertising that targets people with this metaprogram:
13. Transition from a dissociated image to an associated one
This approach involves gradually moving the consumer from the position of an observer to the position of a participant. A striking example of the skillful use of this technique is the video advertising of the Rafaello brand.
1. First we see an attractive woman enjoying the taste of these candies.
2. Then we are shown a close-up of the box with Rafaello.
3. After this, an even closer shot is shown of the candy being unwrapped.
The point is that from childhood we learn to imitate, to follow illustrated instructions built on the principle of "Do as I do." At the same time, it is logical that we imitate first of all those whom we want to be like. And what woman does not want to be like a slender, sexy ballerina, whose image is successfully used in the Rafaello advertisement?
All the techniques described in this article are practical and we hope that you will use them to promote the highest quality products and services.
Please note that our friendly team is always ready to come to your aid!
For example: "Did you know that today you can buy any product with a 25% discount?" Or: "Have you already used the promo code for a 30% discount?
Since childhood, we have become accustomed to responding to such questions by following encrypted commands. Just remember: "Have you done your homework?", "Have you washed your hands?" "Have you walked the dog?"
12. Metaprograms
Metaprograms are patterns of thinking, a kind of “rails” along which people think.
If your advertising does not correspond to the consumer's metaprogram, then it simply does not fit into his life reality. You will remain unheard.
Accordingly, it is important to determine which thinking whatsapp number list for marketing patterns are most characteristic of your target audience.
Scientists identify several dozen metaprograms, for example, avoidance motivation.
People with this thinking pattern are more focused on avoiding problems than on achieving success per se. They are motivated to act by the vividly presented mention of something they will lose if they do nothing.
For example:
⦁ spouse,
⦁ car,
⦁ money,
⦁ reputation,
⦁ health.
An example of advertising that targets people with this metaprogram:
13. Transition from a dissociated image to an associated one
This approach involves gradually moving the consumer from the position of an observer to the position of a participant. A striking example of the skillful use of this technique is the video advertising of the Rafaello brand.
1. First we see an attractive woman enjoying the taste of these candies.
2. Then we are shown a close-up of the box with Rafaello.
3. After this, an even closer shot is shown of the candy being unwrapped.
The point is that from childhood we learn to imitate, to follow illustrated instructions built on the principle of "Do as I do." At the same time, it is logical that we imitate first of all those whom we want to be like. And what woman does not want to be like a slender, sexy ballerina, whose image is successfully used in the Rafaello advertisement?
All the techniques described in this article are practical and we hope that you will use them to promote the highest quality products and services.
Please note that our friendly team is always ready to come to your aid!