Australia Database

A visual representation of “Holiday Shoes Campaign” with negative keywords “formal” and “casual”
Use campaign-level negative keywords for broad terms that are irrelevant to your overall campaign.

And use negative keywords at the ad group level for specific terms that are relevant to some ad groups but not others.

Further reading : What is HTTPS & How does it work? A complete guide


Here are five ways to find negative keywords for your PPC campaigns:

Keyword Research
Start with basic keyword research using a keyword research tool.

This helps you see what people are russia phone number example searching for in your niche. And discover thousands of keyword ideas.

Advice

Create a free Semrush account to follow this workflow.

Start by entering your campaign's primary keyword into the Keyword Magic Tool . Then, select your location and click " Compare ."

seed keyword "shoes" entered into the search bar of the Keyword Magic tool
You'll get a list of keyword ideas based on your seed keyword. And useful metrics like average monthly search volume, search intent (the reason a searcher is searching for), cost per click (CPC) , and more.

So:






a list of keyword ideas based on the search for "shoes" in the Keyword Magic tool
Write down all keywords (or parts of keywords) that are irrelevant to your campaign.

For example, if you own a premium shoe store, you may encounter irrelevant search terms like "cheap shoes," "shoes outlet," or "secondhand shoes."