Customer Centric Organization : Internal Alignment
Posted: Sun Dec 22, 2024 6:26 am
Throughout this article we will present what we consider, based on our experience as B2B Consultants and as commercial strategy mentors , to be the 6 keys to establishing the Customer Centricity mentality .
1. 1. Customer Centric Organization: Internal Alignment
2. 2. Customer Centricity Culture: Listen, understand, solve
3. 3. Mainstreaming the design of the customer experience: Customer Journey Map
4. 4. Customer Centricity Strategy: Immersion Dynamics
5. 5. Digital transformation around the customer: acquiring digital skills
6. 6. Customer Centric Selling: consultative selling
By “internal alignment” we mean that the does thailand use telegram company mentality permeates the entire team, that all actions are carried out with a common objective, that there is fluid communication, as well as collaboration between different departments, and that our actions add up, rather than hinder.
Being aligned also means empathizing and understanding that others also contribute to the customer experience from their functions. It is impossible to provide a good experience if the processes and people are not aligned with this objective.
Throughout our practice conducting different B2B Marketing workshops , we have been able to observe the usual difficulty in understanding or lack of knowledge about the work and problems of other departments. Technology can help align different departments with our purpose, but if there is no firm, clear Customer Centricity vision shared by people from different areas, then we will not achieve it.
1. 1. Customer Centric Organization: Internal Alignment
2. 2. Customer Centricity Culture: Listen, understand, solve
3. 3. Mainstreaming the design of the customer experience: Customer Journey Map
4. 4. Customer Centricity Strategy: Immersion Dynamics
5. 5. Digital transformation around the customer: acquiring digital skills
6. 6. Customer Centric Selling: consultative selling
By “internal alignment” we mean that the does thailand use telegram company mentality permeates the entire team, that all actions are carried out with a common objective, that there is fluid communication, as well as collaboration between different departments, and that our actions add up, rather than hinder.
Being aligned also means empathizing and understanding that others also contribute to the customer experience from their functions. It is impossible to provide a good experience if the processes and people are not aligned with this objective.
Throughout our practice conducting different B2B Marketing workshops , we have been able to observe the usual difficulty in understanding or lack of knowledge about the work and problems of other departments. Technology can help align different departments with our purpose, but if there is no firm, clear Customer Centricity vision shared by people from different areas, then we will not achieve it.