Identification of risks and opportunities and company actions

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Once the factors present in the macroeconomic environment are considered for a company, it is important to assess which of them will have a positive impact (opportunities) and which will have a negative impact (threats) on the business. Opportunities for a medical equipment manufacturer could include, for example, the short registration process for these products or the growing health awareness of the public. Threats could be, for example, the aforementioned attitude towards people with disabilities in Iran or the lack of reimbursement for medical equipment by the public health system.

The final stage of PEST analysis is to taiwan phone code identify actions to take advantage of existing opportunities and avoid risks.

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What is the purpose of performing a PEST analysis?



A comprehensive view of the organization enables appropriate measures to be taken to improve the overall health of the company, strengthen its position in the market and gain a competitive advantage. In addition, the information obtained during the PEST analysis can help generate more profits and avoid failures.

Important decisions in the life of a company should not be made on impulse or intuition, but should be supported by concrete information and preceded by an adequate market study. To obtain an analysis of the company's macroenvironment, it is advisable to turn to a consulting firm specializing in this type of services. A properly conducted PEST analysis will help the entrepreneur to make the right decisions regarding the development of his company.

If you need to analyze the market you are trading in and you don't know how to do it, see how our clients help you in a similar situation.