Its traffic in March reached 372 million monthly visits in Spain alone.
This is not so easy when you already have the entire market.
If we look at the other representatives of the sector, we have to say that they have also experienced considerable growth, taking their regular traffic as a point of reference.
Fashion (+5%)
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The stay-at-home order hasn't stopped consumers from thinking about philippine cp number fashion.
After all, we will overcome the coronavirus crisis and leave our homes.
promoted huge discounts and sales to motivate consumers.
Even though all physical stores are closed, nearly 3 billion people have visited sites like Wildberries, Nike, Macy's, H&M and others around the world.
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This is the situation in the fashion sector in Spain:
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We can see that the market leader, Zara, suffers a 3.5% drop in traffic, which is equivalent to 700 thousand visits.
It is interesting to note that Stradivarius, a brand that also belongs to the Inditex group, has managed to maintain its monthly traffic, perhaps the age factor is key in this result,
The impact of coronavirus on the growth of consumer interest in products
Now that we understand what exactly is happening with the major e-commerce industries, let's look at the breakdown of those products that are experiencing an increase in demand.
Home goods, hobbies and sporting goods top the list as consumers have shifted their leisure activities from outdoors to indoors.
Monthly searches for products in these categories have doubled, and in some cases quadrupled.
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Among the searches for household appliances, the one that stands out the most is thermomix, which has 135 thousand monthly searches, compared to 90.5 thousand in February.
It is also interesting to note that searches for the word “microwave” have decreased on the contrary and now stand at 49.5 thousand compared to 60.5 thousand in February.
Another surprising fact, directly caused by the coronavirus pandemic, is found in the searches for ozonizers in February, which reached 1,900 searches per month, while in February it already rose to 9,900, which represents a 421% increase.
The biggest increase in sports items was found in spinning bikes, which have increased their search volume by 1,275% in just one month.
In the Hobbies category, puzzles have seen a 172% increase, reaching 135,000 searches compared to 90.5,000 the previous month.
Although it may seem obvious, it should be noted that the most significant growth in searches corresponds to latex gloves, which grew by 2,431% in just one month, going from 1,600 to 40.5 thousand.
“Toilet paper” has also had a moment of glory, growing by 2,400% and going from 5,400 monthly searches to 135,000.
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