In an environment where the speed of information transfer plays a vital role, call automation technologies are becoming a key element of the marketing tactics of many companies. Successful use of this tool can significantly improve customer interactions and bring tangible benefits to the business. What is mass calling, why is it used? These are automated calls made using specialized software. Instead of talking to an operator, the client hears a pre-recorded message prepared according to a specific scenario. important information about new products, promotions, upcoming events or debts to a large number of people at once.
Mass calling helps save time and resources vietnam telegram required for individual contact with each client. Why do you need mass calling? This is the best way to instantly reach thousands of people without loading operators with routine work. Companies can quickly inform their audience and also receive feedback. Features of cold and hot calling Mass calling can be divided into two categories: cold and hot. Cold calls are calls to people who have not previously had experience interacting with the company. The main goal of cold calls is to attract new clients, expand the base and inform the target audience about the product or service.
They require a subtle approach, since subscribers do not expect a call, and it is important to interest them from the first seconds. Hot calls are calls to current or former clients who have already interacted with the company. The main task is to establish contact with the client, provide additional information, remind about a recent purchase or visit, and offer new services or products. Here, the emphasis is on strengthening relationships with clients and increasing their loyalty. Both types of calling have their own characteristics, but mass calling allows you to easily customize the process for each case.