Energy and high activity
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Imagine something between an executioner and a stand-up comedian. This is the main role of the head of the sales department. From time to time, he is forced to “tear apart” his managers at planning meetings, and then he must be able to inspire them so that they have a burning desire to do their job well, make excellent deals, and actively and effectively interact with colleagues in the company.
A manager simply needs a high energy level, the vietnam telegram ability to infect others with cheerfulness, humor and optimism, to raise the mood of subordinates, to help them stay in good shape, because they have enough negativity and harsh refusals in many areas at work. All these are necessary techniques for a successful sales manager.
Ingenuity
Applying unexpected techniques, solutions and finding non-standard solutions to any situation is an extremely important skill. Can you really learn it? Or is it a gift that can be developed if you have it by nature? Opinions in the literature differ. In any case, creativity is akin to mathematics, where everything is calculated and leads to the desired result.
Ingenuity
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Positive creativity must be in communication, because the head of the sales department continues to sell every day, sell to his managers, sell to sales managers. Creativity helps to avoid stress and prevents professional burnout.
Ingenuity is also important because the market situation is constantly changing. And what worked recently no longer helps sell. Novelty is needed.
Some decisions are made to work today, while others are designed for the long term.
Striving for self-development
The head of the sales department must constantly develop. Reading books still forms the basis of intellectual development. Oral presentation skills are important when working with an audience. Therefore, if possible, one should study oratory and gain experience in public discussions.
It is important for a manager to communicate with a wide audience on the Internet, both by participating in online conferences and offline, by maintaining his blogs in several social networks. Today, working in social networks is already an integral part of the professional activity of such a public figure who represents his company.
In essence, this is the “long arm” of the sales department, with the help of which you can reach out to a larger number of potential clients, show the best results of the company’s work, products, demonstrate the worldview, convey the credo of the activity, gain trust and warm up the audience, preparing it for the sales of the company’s products. Communication in social networks can also significantly expand contacts and activate the exchange of new information.
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Qualities that hinder the work of a sales manager
Disadvantages are inherent to everyone, and this is a relative concept. But some qualities will definitely interfere with the work of a manager. It is better to test your own inclinations in advance and, based on the results, more accurately orient yourself in the choice of profession.
The following are contraindicated for the manager:
Over-individualism . If the head of the sales department is fixated exclusively on his own merits and achievements, this can lead to devaluation of the department team's activities, does not allow for an equal and productive dialogue with colleagues, and interferes with an objective assessment of the contribution of each team member.
Toxicity . Negative people demonstrate their dissatisfaction with others who are forced to be with them in an uncomfortable environment. In sales, toxicity cannot be demonstrated. It will not allow the manager to create the necessary mood in the team, which is already experiencing enough stress at work. A toxic boss, instead of supporting managers, will completely demotivate them.
Excessive empathy . The head of the sales department should not spare subordinates in a stressful situation. They cannot feel the opportunity to go limp and relax. Sales require maximum concentration on the result, energetic and coordinated work of the entire department. There is a place for empathy in other areas of activity: those who work with customer service or are involved in charity.
Over-aggressiveness and over-ambitiousness . Controlled aggressiveness and ambition are useful in the work of a sales manager. At the level of the head of the sales department, such qualities can interfere - you cannot cross the line in communication with subordinates, otherwise the aggression will be mutual, and the authority of the boss will collapse. Such a manager will not cope with the task of motivating employees, and someone will have to leave.
One might object that such qualities can be useful in crisis situations. Yes, in the short term they are more likely to bring positive results, but in long-term work they are harmful.
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Structure of the job description of the head of the sales department
The job description of the head of the sales department, as a rule, reflects the requirements for his competence, his tasks, powers, subordination, responsibility, directions and methods of interaction, basic work tools, and the organization of the work process in the company.
Basic Provisions
This section should not be treated as insignificant. It should clearly orient the team member. Based on these provisions, subsequent parts of the document will be written. Therefore, the general part should include the most important general information, taking into account the specifics of the given company.
Approximate list of provisions:
The name and characteristics of the department in which the manager works, the definition of the circle of persons to whom he reports, and those who report to him.
Information on the legal regulation of this type of activity by the norms of the Labor Code of the Russian Federation and other legislative acts, as well as local documents, for example, the Company Charter;
The procedure for replacing a manager in the event of his absence from the workplace (business trip, sick leave, vacation);
Other more general provisions depending on the profile and situation in the company.