SMS opt-out, you can, for example, opt out of all marketing communications
Posted: Sun Dec 22, 2024 6:59 am
The easiest way to explain what UTM parameters are is with an example. Let's say we launch a sale in our online store and post a link to it in our newsletter, social media ads, text messages, and many other places. In each of these places, we can paste an address that directs to the same subpage, but with different UTM parameters, so that we email contact lists uk can later assess the value of traffic obtained from individual sources.
Depending on how precisely we set the UTM parameters, we can monitor traffic not only at the channel level (e.g. e-mail, SMS, social media) or a specific SMS campaign , e-mail campaign , or even a single advertising variant.
Run effective SMS and mailing campaigns at a low cost. Segment recipient groups, create message templates and schedule sending for a convenient moment. Check out mProfi today!
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How does the UTM parameter work?
The principle of the UTM parameter is very simple. It is usually located in the URL after the question mark. Therefore, it is not actually part of the address, but only a carrier of information. It is the creator who decides what text is assigned to a given parameter. Within a single link, we can, and even must, set at least several UTM parameters.
If you have properly configured an analytics tool (e.g. Google Analytics) for your website (or mobile app), it will collect data on traffic and its sources. The program will recognize UTM parameters and allow you to easily analyze, sort, compare, and verify results related to specific campaigns, ads, and sources.
Types of UTM tags
There are 3 main UTM parameters needed to create a link in a special tool provided by Google. This category includes:
utm_source: identifies the traffic source, e.g. google, facebook, newsletter;
utm_medium: specifies the type of medium through which the user reached the site, e.g. cpc (paid campaign), email, social;
utm_campaign: identifies a specific advertising or marketing campaign,
Depending on how precisely we set the UTM parameters, we can monitor traffic not only at the channel level (e.g. e-mail, SMS, social media) or a specific SMS campaign , e-mail campaign , or even a single advertising variant.
Run effective SMS and mailing campaigns at a low cost. Segment recipient groups, create message templates and schedule sending for a convenient moment. Check out mProfi today!
Contact
How does the UTM parameter work?
The principle of the UTM parameter is very simple. It is usually located in the URL after the question mark. Therefore, it is not actually part of the address, but only a carrier of information. It is the creator who decides what text is assigned to a given parameter. Within a single link, we can, and even must, set at least several UTM parameters.
If you have properly configured an analytics tool (e.g. Google Analytics) for your website (or mobile app), it will collect data on traffic and its sources. The program will recognize UTM parameters and allow you to easily analyze, sort, compare, and verify results related to specific campaigns, ads, and sources.
Types of UTM tags
There are 3 main UTM parameters needed to create a link in a special tool provided by Google. This category includes:
utm_source: identifies the traffic source, e.g. google, facebook, newsletter;
utm_medium: specifies the type of medium through which the user reached the site, e.g. cpc (paid campaign), email, social;
utm_campaign: identifies a specific advertising or marketing campaign,